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Current: Nivedita Bharathi

Nivedita Bharathi

Nivedita is a developer-turned-marketer and a SaaS enthusiast. She leads integrated marketing for Freshmarketer at Freshworks. When not writing, you can find her binge-watching an anime or doodling on her iPad.

10 Website KPIs Every Growth-Driven Marketer Should Track

10 Website KPIs Every Growth-Driven Marketer Should Track

In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy in...

by Nivedita Bharathi

5 Types of Sales Collateral Your Team Needs to Be Successful

5 Types of Sales Collateral Your Team Needs to Be Successful

Quick. That's how your salespeople need to be to win a sale.

by Nivedita Bharathi