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Nivedita is a developer-turned-marketer and a SaaS enthusiast. She leads integrated marketing for
Freshmarketer at Freshworks. When not writing, you can find her binge-watching an anime or doodling on her iPad.
In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy in...
Quick. That's how your salespeople need to be to win a sale.
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