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Marshall Lager

Marshall is G2’s former research principal for sales and customer service applications. This role follows a career as a journalist and analyst covering CRM, customer experience, and social engagement. Marshall's background has led to a deep familiarity with the demands of those markets, as well as the ways other technologies can have a positive effect upon them. His coverage areas include sales, customer service, and contact center.


What Is a CRM Database?

Just what is a CRM database anyway?


Structuring a Winning Sales Team



2019 SalesTech Landscape

The purpose of a business is to earn revenue, and the sale of products and services is how it earns...

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