Industry Insights
G2 Voices
Tech Signals
Resources
- Editorial Guidelines
  Learn about our contributor guidelines, process, and timeline.
- Our Writers
  Meet the people behind the words.
- Submit a Pitch
  Use this easy form to submit a content idea.
- TechBlend
  A collection of the best tech news and content.
- Glossary Terms
  Define tech jargon and acronyms with our comprehensive glossary.
Bad Reviews
Watch vendors read Bad G2 Reviews, à la Mean Tweets.

Home
Our Writers
Current: Jessica Heald

Jessica Heald

Jessica is Head of Marketing at ProspectSoft, a UK-based CRM & eCommerce company. Her experience spans everything from app partnerships, digital marketing and copywriting, and in her spare time she loves cooking Italian food!

Contributor Network

RFM Analysis: the Best-Kept Secret for B2B Product Sellers

Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...

RFM Analysis: the Best-Kept Secret for B2B Product Sellers

by Jessica Heald