Hannah Tow

Hannah is a former content marketing associate at G2. She graduated from the University of Missouri with a degree in Journalism. In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera. (she/her/hers)


What Is Market Segmentation? What Type Suits Your Business?

You’ve spent time and money creating the perfect marketing strategy, and you want your message to...


What is Brand Extension? The Good, Bad, and Hilarious

Staying relevant in today’s society can be a tricky task for brands when consumers are constantly...


How to Become a Brand Manager: Advice, Skills, and Salary

Quick! Think of your favorite brand.


#G2Fireside Twitter Chat Roundup: Influencer Marketing

After an eight week hiatus, #G2Fireside Twitter Chat is back and better than ever. 


What Is a Panel Discussion? How to Conduct a Successful One

Every great event planner knows that the key to a successful event is an engaging environment.


How to Create a Movement With Your Brand From Whole30 Co-Founder & CEO, Melissa Hartwig Urban

If enough people join together who are dedicated to making a change in a big way, then a movement...


What Is a Trade Show? (Everything You Need to Know)

A sneak peek into the latest and greatest.


The 12 Highest Rated Marketing Conferences to Attend in 2019-2020

Conferences are one of the best ways to grow your career.


The Ultimate Guide to Creating a Flawless Event Program

A useful guide, a fast fact sheet, or a special memento.

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