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George Brontén

George Brontén is a life-long entrepreneur with 25 years of experience in the software space and a passion for sales and marketing. With the life motto “Don’t settle for mainstream,” George is always looking for new ways to achieve improved business results using innovative software, skills, and processes. He shares his thoughts on the award-winning blog “Art & Science of Complex Sales”. Since 2012, George and his team at Membrain have collaborated with thought leaders and studied research to identify the success factors behind successful sales organizations. The result of their hard work is a software-as-a-service that makes it easier for companies to capture, learn and execute the behaviors needed to achieve sales excellence.

Guest Post

A Brief History of CRM: How We Got Here and What's Next

Customer relationship management (CRM) is a mission-critical technology for almost every business...

Sales

How to Get the Most out of Your Sales Technology Investment

Every year, more sales technologies enter the market.

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