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Derek Andersen

Derek Andersen is a copywriter at DialogTech. He graduated from Illinois Wesleyan University with a degree in Marketing and Creative Writing. He enjoys running, playing guitar, and staying up to speed on the latest news in marketing and technology.

Why First-Party Call Data Is the Key to Audience Targeting

Marketing

Why First-Party Call Data Is the Key to Audience Targeting

For many years, third-party cookies were the bedrock of audience targeting.

Derek Andersen photo by Derek Andersen

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