Aishwarya is an SEO content specialist at G2, sitting at the crossroads of AEO and SEO to drive AI-driven discovery. Her work turns search intent and data into strategies that keep the brands showing up where it matters. Through her writing, she helps buyers make sense of the B2B SaaS space and move forward with clarity. She started out in social media after her MBA, before pivoting towards content. Outside of work, she is either hanging out with cats, exploring history, or planning her next trip. Want to connect? Say hi to her on LinkedIn!
Managing cash flow is rarely a one-time task. For founders and finance teams, it’s a constant cycle...
by Aishwarya Pillai
Choosing between Klaviyo and Mailchimp usually starts with a practical question: how complex is...
by Aishwarya Pillai
Most lead generation campaigns do not fail because of weak traffic. They fail because the handoff...
by Aishwarya Pillai
I have used Google Forms for a range of use cases: internal surveys, quick lead capture, and simple...
by Aishwarya Pillai
While scrolling LinkedIn, I came across a post talking about the shifting reality of customer...
by Aishwarya Pillai
Modern IT operations teams are not short on data. They are short on time, context, and tools that...
by Aishwarya Pillai