As your association aims to grow and develop meaningful relationships with your members, focusing on the experience they have with your organization is essential.
How you manage your association is a large part of this. That’s why it’s important to leverage tools that will help you improve your members’ experience within your association and make sure they see the value in remaining a member.
In this article, we’ll focus on how you can leverage your association management software (AMS) to create a better member experience. Using these solutions, you can boost your member retention rate and continue showing members the value you have to offer.
Take advantage of the resources available to you through an AMS and you’ll end up with happy members and a high retention rate. Let’s get started.
If your association wants to improve its member experience, it’s important to leverage a robust member database. Your member database contains essential information about your members and helps both your association and your members stay organized.
Use a member database that is structured to accommodate your association. This means using association management software that can adapt to the specific membership structure of your association, such as parent-child relationships.
Your database should make it easy to:
A robust member database that’s easy to navigate and keep updated will keep your members happy and help you retain them in the long-term. No one likes encountering outdated information; keep your records organized and demonstrate to your members that you’re on top of your data management.
If you already use accounting, marketing, or other software solutions to run your organization, integrating them with your AMS can help streamline association activities.
Integrations help you manage your association without needing to enter data twice in different places. They also prevent human error and can help keep your members happy as a result. Leverage integrations such as:
AMS integrations allow you to continue leveraging the software and tools you already use and keep your members engaged.
Providing your members with the information they need is part of keeping them happy. Your association website is the main resource your members use to learn about updates with your association, events, and more. Make the most of your website by ensuring it’s easy to navigate and houses all the information your members want and need.
Leverage an AMS with a content management system (CMS) built-in. This prevents you from needing to invest in a separate vendor for designing your website and keeps all of your website information stored in one place. Using this type of CMS, your website can offer:
By using a CMS that’s already part of your AMS, you’ll be able to stay on top of your member information, easily view traffic to your website, and make edits to your content whenever you need to. Improve your members’ experience with your association by giving them an excellent resource to consult: your website.
Your association should take advantage of member management features. There are certain features you should look for in your membership software, including targeted communications, newsletters, and career information. By offering different ways for your members to receive information, you’ll be able to connect even more members with the resources they need.
Start by segmenting your members based on different attributes, then leverage these with member management features within your AMS. This will help ensure that your members receive communications that are relevant to them. You can segment groups based on:
When members receive communications that are relevant to their needs and interests, they will not only appreciate it but also will be more likely to renew their membership in the future. Getting value out of your association is probably a top priority for most of your members, so when they receive targeted information that applies to them, it makes a big difference.
In addition to targeted communication and email marketing, you can also leverage the following member management tools to provide your members with value:
Improving your members’ experience and boosting retention rates shouldn’t be a daunting task. By leveraging an AMS with the above features, you’ll stay on top of your membership data, keep members updated, and ensure that everyone is happy.
Be sure to find the right association management software solution for your needs to set your organization up for success.
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