Reach 2022
How to Drive Efficient Growth With Demand Gen: A Conversation With Carilu Dietrich
Banking on demand generation to keep your business afloat?
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by Shreya Mattoo
Fuel Your Demand Strategy With G2 Buyer Intent: Lessons From Jonathan Pogact and Robin Izsak-Tseng
Marketers and sales teams are up for some challenging times ahead.
by Stephen Hoops
Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse
The voice of the customer is indispensable when your product is outstanding.
by Stephen Hoops
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How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck
During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...
by Godard Abel
Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.
by Godard Abel
The State of Software in Marketing From GTM Partners and Chiefmartec
Software isn’t the answer to everything – just most things.
by Alexandra Vazquez
Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework
You can either drown or rise above to ride the waves.
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by Aayushi Sanghavi
How to Build a Brand: A Playbook by Bill Macaitis and Dave Gerhardt
“The brand is a fire that drives customers.” - Bill Macaitis
by Shreya Mattoo
The Future of G2 from G2’s Godard Abel and Sara Rossio
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
