What Is Diversity Marketing? (+How Marketers Can Embrace It)
For a long time, the marketing efforts of major brands had one big thing in common: they were aimed...
by Andrej Kovačević
Spotify Ads: Types, Set Up, + Best Practices
One of the most popular music streaming services in the U.S., Spotify is good for more than just...
by Daniella Alscher
How to Turn Your Email Newsletters Into Money-Making Machines
Newsletters are a fast and efficient way to attract more followers and, ultimately, more customers.
by Angela Ash
How to Make Pop-Ups for Different Customer Segments
The surefire, tried-and-true trick to increasing your pop-up conversions is simpler than you might...
by Greg d’Aboville
How Long Can Instagram Videos Be? (Post, Story, Live, + IGTV)
By now, you probably know that Instagram isn’t just for photos.
by Alexa Drake
#G2Fireside Twitter Chat Roundup: Influencer Marketing
After an eight week hiatus, #G2Fireside Twitter Chat is back and better than ever.
by Hannah Tow
How Long Does UPS Ground Take?
Shipping and handling provoke a lot of uncertainty.
by Deirdre O'Donoghue
How to Start Using Augmented Reality (AR) in E-Commerce
Consumer demand is a powerful market driver across all industries.
by Ralf Llanasas
5 Hidden Benefits of User-Generated Content
User-generated content (UGC) is no longer just a nice addition for brands.
