Contributor Network (88)

Contributor Network

What Is RCS Messaging? (+Impact on Business Messaging)

RCS messaging is the long-awaited upgrade to the humble SMS.

Contributor Network

TF-IDF (Term Frequency-Inverse Document Frequency) Explained

Term frequency inverse document frequency (TF-IDF) is a contentious term frequently mentioned...

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What Is Data Migration? (+7 Steps to Successfully Complete It)

What is data migration, and why would a company consider such an undertaking?

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How Behavioral Biases Can Better Customer Marketing

Ever wondered why some marketing ideas spread overnight while others disappear into thin air?

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How to Use Twitter Lists to Leverage Twitter Marketing (+9 Ideas)

With an average of 265 million monthly users, Twitter is, hands-down, the platform to leverage...

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The Lifetime Value Multiplier: 7 Ways to Sell More to Existing Customers

If there’s one metric any company wants to increase, it’s customer lifetime value (CLV).

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How to Write an Eye-Catching Instagram Bio (+6 Tips)

Several years ago, no one could have predicted that Instagram would become the second most engaged...

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5 Mistakes New Startups Must Avoid

No two startups are the same, but there’s one thing they all have in common.

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What Is TikTok? (The Short Video Revolution)

I didn’t think I was old. Then, I tried to learn about TikTok.