Contributor Network (69)

Contributor Network

Rebranding in the Health Insurance Industry: A Case Study

I joined HealthMarkets in April 2013—just three months before the Affordable Care Act (ACA) came...

Contributor Network

4 Reasons to Create a Facebook Group to Engage Your Community

Groups are growing fast.

Contributor Network

How to Write an Email Subject Line (+5 Tips)

When it comes to email marketing, subject lines are an introduction to the offer that follows.

Contributor Network

How AI Can Enhance Business Lead Generation Efforts

For businesses, success or failure can be traced to a variety of factors.

Contributor Network

How to Use NPS Surveys to Generate Customer Reviews

Positive online reviews play a key role in acquiring new customers, and businesses are always on...

Contributor Network

Why Marketers Struggle to Leverage Customer Data (+4 Challenges)

Despite the positive impact customer data can have on the precision and effectiveness of digital...

Contributor Network

5 Steps to Become an Influencer Marketing Manager

Ten years ago, the concept of hiring a social media manager seemed outlandish to most brands.

Contributor Network

7 Digital Marketing Mistakes That Cost You Conversions

Digital marketing is a vast field, and it continues to grow.

Contributor Network

How to Measure Content Marketing ROI (+5 Metrics to Track)

Are you wondering how to measure your content marketing ROI?