Streaming has fundamentally changed the way we consume media.
A streaming service is an on-demand source of online entertainment that allows consumers to access audio and video content. The providers of these services require membership fees that typically take two forms: either pay-per-view or subscription. However, free streaming is readily available in the form of user-made content on platforms such as YouTube.
The streaming industry has undergone tremendous change and is expected to continue to do so for many years to come. It is at the forefront of how we consume media and being aware of the ways in which it is utilized can be a valuable asset for marketing campaigns and thought leadership in consumer practices moving forward. Feel free to skip ahead to:
The following numbers and statistics provide insights into how streaming services have been used over the past few years and how they’re likely to evolve through the remainder of 2019 and beyond.
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While the uses of streaming services might seem obvious at first glance, a lot of valuable insights can be gained from taking a deeper dive into the medium. It’s up to you to turn this information into a way to effectively leverage the ever-growing power of streaming services.
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Piper Thomson is a former Content Marketing Associate at G2. Originally from Cincinnati, Ohio, they graduated from Kenyon College with a degree in Sociology. Their interests include podcasts, rock climbing, and understanding how people form systems of knowledge in the digital age. (they/them/theirs)
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