The State of B2B Tech in San Jose/Santa Clara in 2019

Courtney Moran
Courtney Moran  |  January 24, 2018

This report is one of three published by G2 Crowd to highlight the Bay Area.

Each report dives into the overall history, trends and top companies that are guiding tech today. Because of the sheer volume of great developers and the unique environments across this region, we’ve divided our coverage to discuss Silicon Valley, San Jose and San Francisco — to give each the attention it deserves.

San Jose Tech Sector

The “Capital of Silicon Valley” is home to thousands of startups, many Fortune 500 companies and some of the world’s most successful tech corporations. Silicon Valley is a geographical region and a way of life. Although the ecosystem of “high-tech” extends well beyond Santa Clara County’s borders, it is the origin of all things “silicon.”

San Jose is one of the wealthiest cities in the U.S. and the world. Not only has it completely recovered from the recession, but U.S. News has ranked it as the third best place to live in the U.S. — just behind Austin and Denver. Meanwhile, three San Jose-based companies ranked in Forbes “20 Best Workplaces in California” —  Cadence, Cisco and Adobe (two of the three appear in this list.)

Such acclaim comes at a cost. Although San Jose’s rent growth has decreased 1.3 percent since May 2015, the average is still more than double the national average, according to Yardi Matrix. But San Jose has a few tricks up its sleeve to continue to attract companies to the fold, such as slightly cheaper office rent and more mature tech workers.

This maturity and affordability has resulted in an Artificial Intelligence boom. “[San Jose] is fast becoming a capital for artificial intelligence, thanks to lower costs and a more mature and experienced army of its own: older, established tech workers with the required deep skills for AI development,” as reported by The Mercury News. “[L]ocal AI firms hold the promise of contributing to a better urban life.”

San Jose Mayor Sam Liccardo told the Mercury News, “We are trying to engage many of these companies with those applications of AI that have civic impact, notably in autonomous vehicles where we’ve hosted several meetings with industry leaders to discuss how San Jose could be a platform to demonstrate and test their technology.” Companies like Automation Anywhere, Savioke and NVIDIA are already based in San Jose and Santa Clara and more AI companies are sure to follow suit.

Meanwhile in Santa Clara, the Markkula Center for Applied Ethics at Santa Clara University was recently named as one of 21 new members of the Partnership on AI to Benefit People and Society (PAI). As advances in AI continue, best practices must be developed, upheld and maintained within the field.

“The Partnership on AI is an organization built on the ethical ideal that AI should benefit people and society,” Brian Green, assistant director of campus ethics programs at the Markkula Center, said. “Given PAI’s ethical mission, the Markkula Center is in exactly the right place, in the middle of great people representing great organizations, who want to deeply engage ethical questions and improve the world.”

Keep your eye on the center of silicon power for the latest developments in AI, machine learning, autonomous machines, smart cities, virtual reality and more. 


Note: Only software vendors on G2 Crowd with headquarters currently in the San Jose/Santa Clara area are included in graph.

San Jose/Santa Clara Tech Leaders on the Area's Tech Scene

" Time tracking in the SaaS marketplace is growing like most other tech sectors these days, and constantly changing as well. New players are popping up all the time and more buyers are comfortable with the idea of paying a monthly service fee for a SaaS product like ours. We expect to continue growing as businesses keep trending towards using online products." Joel Slatis, Owner at


"Thousands of high-tech companies are headquartered here with us in the Silicon Valley. Needless to say, it’s a fiercely competitive market. But it’s also a culture that’s evolved and innovated just as much as we have, and that’s exactly why we’ve emerged as an industry-leading SaaS provider. We fit right in." Ruben Vardanyan, Owner and CEO at Joomag


"Silicon Valley continues to be one of the most exciting tech regions in the world. First, we certainly fit into that landscape as the highest quality video communications provider used by thousands of businesses in our area. The tech community is full of early adopters, and they were among our first customers and greatest champions. We also believe it is important to work within the Silicon Valley and larger technology ecosystems through integrations and channel relations to provide the maximum flexibility for our customers. Case in point, our integrations with Slack, Zendesk, Skype for Business, and numerous others." Eric S. Yuan, CEO & Founder at Zoom

We have compiled data on the state of these long-established tech strongholds. This list includes all of the top-rated products on G2 Crowd which have parent companies headquartered throughout San Jose and Santa Clara. To qualify, products must have at least 10 verified user reviews.

For each product, we have compiled a report on each company’s product, financials and work culture details (as available). We rely on data collected from G2 Crowd’s more than 300,000-plus B2B software and services reviews, and from public data sources such as LinkedIn, Crunchbase or vendor’s websites.

Top B2B San Jose/Santa Clara Tech in 2019


 1. Zoom

Product: Zoom
Category: VoIP
City: San Jose
Founded: 2011
Employees: 638

With an impressive 2436 reviews on G2 Crowd, Zoom is both a Winter 2018 Leader for web conferencing and a leader within our San Jose-based products. Zoom provides businesses with video conferencing and web conferencing solutions. Features include online meetings, video webinar, zoom rooms, cross-platform messaging and file sharing, developer platform and more. Zoom was also recognized as one the of the best free VoIP platforms in 2017.

“Our #1 goal at Zoom is to make our customers happy. It is incredibly rewarding to see that we have met this goal with our users in the G2Crowd community. We will continue to strive to exceed their expectations and provide the best video communications experience possible.” Eric S. Yuan, CEO & Founder at Zoom


2. Adobe

Product: Adobe Photoshop
Category: Photo Editing
City: San Jose
Founded: 1982
Employees: 18,430

With an impressive 3,284 reviews on G2 Crowd, Adobe Photoshop is a leader within our San Jose-based products. Adobe Photoshop provides imaging and design solutions. Features include photograph, illustration and 3D artwork creation and enhancement, website and mobile app design, video editing and more.


3. PayPal

Product: PayPal
Category: Payment Gateway
City: San Jose
Founded: 1998
Employees: 21,140

 With an impressive 389 reviews on G2 Crowd, PayPal is both a Leader in the payment gateway category and a leader within our San Jose-based products. PayPal provides businesses with payment and credit solutions. Features include online payments, integration with Braintree, point-of-sale payments, professional invoices, customized link payments, virtual terminals and more.


4. Cisco

Product: WebEx
Category: Web Conferencing
City: San Jose
Founded: 1984
Employees: 86,478

With an impressive 2,132 reviews on G2 Crowd, WebEx is both a Leader in the web conferencing category and a leader within our San Jose-based products. WebEx provides businesses with voice and video meeting solutions. Features include personal meetings, team workspaces, online events, training and courses, remote support and more.


5. Malwarebytes

Product: Malwarebytes
Category: Endpoint Antivirus
City: Santa Clara
Founded: 2008
Employees: 597

With an impressive 102 reviews on G2 Crowd, Malwarebytes is both a Leader in the endpoint analytics category and a leader within our San Jose-based products. Malwarebytes provides businesses with endpoint remediation solutions. Features include ransomware protection, automated endpoint remediation, antivirus augmentation and antivirus replacement.

6. Move, Inc.

Category: Multiple Listing Service (MLS)
City: Santa Clara
Founded: 1996
Employees: 1,310

With an impressive 47 reviews on G2 Crowd, is a leader within our San Jose-based products. provides home buying solutions. Features include buy, sell, rent, mortgage, realtors, news and insights and more.


7. Chegg

Category: Reference Management
City: Santa Clara
Founded: 2005
Employees: 2,132

With an impressive 81 reviews on G2 Crowd, is a leader within our San Jose-based products. provides bibliography citation solutions. Formats include MLA, APA and Chicago.


 8. ServiceNow

Product: ServiceNow
Category: Service Desk
City: Santa Clara
Founded: 2004
Employees: 6,520

With an impressive 414 reviews on G2 Crowd, ServiceNow is both a Leader in the service desk category and a leader within our San Jose-based products. ServiceNow creates easy-to-use employee and customer experience solutions. Products and featured applications include IT service management, IT operations management, security operations, customer service, human resources and business apps.  


Category: Expense Management
City: San Jose
Founded: 2004
Employees: 15

With an impressive 149 reviews on G2 Crowd, is both a High Performer in the time tracking category and a leader within our San Jose-based products. provides businesses with time tracking and expense solutions. Features include hourly time clock, project time, mileage and expense, time off and accruals, mobile solutions, and human resources.

“ strives to produce the best user experience possible so it’s gratifying to know that users appreciate the effort. We will continue to develop our product, and with it, a superior user experience.” Joel Slatis, Owner at


10. Joomag

Product: Joomag
Category: Content Marketing
City: Santa Monica
Founded: 2009
Employees: 58

With an impressive 32 reviews on G2 Crowd, Joomag is both a Leader in the content marketing category and a leader within our San Jose-based products. Joomag provides businesses with content marketing, corporate communications, digital publishing and sales engagement solutions. Features include interactive publications, branding, analytics, CRM, publication privacy, collaboration, integration and more.

“Our all-in-one digital solution fills a need that not many other companies do. And in the Silicon Valley especially, it’s a great feeling knowing that people are using that solution to make their jobs and lives easier. We can’t begin to describe just how thankful we are for all those businesses, large and small, who are using Joomag and (more importantly) loving every minute of it.” Ruben Vardanyan, Owner and CEO at Joomag


11. Propel

Product: PropelPLM
Category: Product Information Management (PIM)
City: Santa Clara
Founded: 2015
Employees: 22

With an impressive 14 reviews on G2 Crowd, PropelPLM Suite is a leader within our San Jose-based products. PropelPLM Suite is a product lifecycle management solution built on Salesforce. Features include bill of materials management, change management, project management, product information management and quality management.


12. Wrike

Product: Wrike
Category: Product Management
City: San Jose
Founded: 2003
Employees: 483

With an impressive 460 reviews on G2 Crowd, Wrike is both a Leader in the project management category and a leader within our San Jose-based products. Wrike provides businesses with real-time work management solutions. Features include create request forms and automation, live editing and file management, resource management, communication, live activity stream, mobile email sync and more.


13. Xactly

Product: Xactly Incent
Category: Sales Compensation
City: San Jose
Founded: 2005
Employees: 654

With an impressive 150 reviews on G2 Crowd, Xactly Incent is a leader within our San Jose-based products. Xactly provides businesses with sales performance management solutions. Features include analytics and modeling tools, mobile app, custom workflows, secure data and more.


14. Palo Alto Networks

Product: Palo Alto Networks
Category: Firewall
City: Santa Clara
Founded: 2005
Employees: 5,024

With an impressive 13 reviews on G2 Crowd, Palo Alto Networks Next-Generation Firewall is a leader within our San Jose-based products. Next-Generation Firewall provides businesses with visibility and control. Features include encrypted traffic, automated security, native integration and more.


15. Hoopla

Product: Hoopla
Category: Sales Gamification
City: San Jose
Founded: 2010
Employees: 24

With an impressive 214 reviews on G2 Crowd, Hoopla is both a High Performer in the sales gamification and a leader within our San Jose-based products. Hoopla provides businesses with employee motivation, team performance management and custom content solutions. Features include team monitoring, metrics and device management.


16. Whatfix

Product: Whatfix
Category: Customer Self-Service
City: San Jose
Founded: 2013
Employees: 63

With an impressive 26 reviews on G2 Crowd, Whatfix is a both a High Performer in customer self-service category and a leader within our San Jose-based products. Whatfix provides businesses with onboarding, training, performance support and change management solutions. Features include easy guide creation, display options, touchpoints engagement, multilingual support, zero code integration, smart targeting and more.

8x8 cloud contact center  

17. 8×8 Cloud Communications

Product: 8×8 Cloud Contact Center
Category: Contact Center Workforce
City: San Jose
Founded: 1987
Employees: 1,029

With an impressive 44 reviews on G2 Crowd, 8×8 Cloud Contact Center is a leader within our San Jose-based products. 8×8 Cloud Contact Center provides businesses with cloud-based unified communications and contact center solutions. Businesses can choose the communication channels their customers prefer. Features include contact center analytics, quality management and workforce management, agent supervisor tools and CRM integration.

raven tools

18. TapClicks

Product: Raven Tools
Category: SEO
City: San Jose
Founded: 2009
Employees: 64

With an impressive 107 reviews on G2 Crowd, Raven Tools is both a High Performer in the Fall 2017 Grid® for seo and a leader within our San Jose-based products. Raven Tools provides businesses with SEO solutions and white label marketing reports. Features include automated marketing reports, data connectors, site auditor and more.

mcAfee endpoint protection

19. McAfee

Product: McAfee Endpoint Protection
Category: Endpoint Detection & Response
City: Santa Claraspan>
Founded: 1987
Employees: 9,337

With an impressive 61 reviews on G2 Crowd, McAfee Endpoint Protection is both a Winter 2016 Leader in the endpoint protection category and a leader within our San Jose-based products. McAfee Endpoint Protection provides businesses with protection from advanced attacks. Features include malware detection, machine learning, greyware blocking and data sharing.


20. Webyog, Inc.

Product: SQLyog
Category: Non-Native Database Management Systems
City: Santa Clara
Founded: 2001
Employees: 69

With an impressive 27 reviews on G2 Crowd, SQLyog is a leader within our San Jose-based products. SQLyog is a data management tool available for Windows that provides data sync, scheduled backups, external data import and more. Features include optimizing, profiling and visual tools, connectivity options, enhanced services and more.


21. RHUB Communications, Inc.

Product: TurboMeeting
Category: Web Conferencing
City: San Jose
Founded: 2005
Employees: 8

With an impressive 12 reviews on G2 Crowd, TurboMeeting is both a High Performer in the Winter 2018 Grid® for web conferencing and a leader within our San Jose-based products. TurboMeeting is a web conferencing software helping businesses increase productivity. Features include invitations, collaboration, webcam support, audio option, mobile device integration and recording capabilities.


22. eTrigue

Product: eTrigue
Category: Marketing Automation
City: San Jose
Founded: 2011
Employees: 13

With an impressive 32 reviews on G2 Crowd, eTrigue is both a High Performer in the Fall 2017 Grid® for marketing automation and a leader within our San Jose-based products. eTrigue provides businesses with marketing automation solutions including email marketing, inbound landing pages, account-based marketing, sales lead alerting, tracking and reporting.

livehive sales acceleration platform

23. LiveHive

Product: LiveHive Sales Acceleration Platform
Category: Email Tracking
City: San Jose
Founded: 2011
Employees: 25

With an impressive 36 reviews on G2 Crowd, LiveHive Sales Acceleration Platform is both a High Performer in the Fall 2017 Grid® for email tracking and a leader within our San Jose-based products. LiveHive Sales Acceleration Platform provides businesses with sales operations solutions. Features include user dashboard, email and document tracking, integrated global dialer, campaign sequencing, responsive tasks, lead discovery, pipeline reporting and more.


24. SonicWall

Product: SonicWall
Category: Firewall
City: Santa Clara
Founded: 1991
Employees: 1,748

With an impressive 41 reviews on G2 Crowd, SonicWall is a leader within our San Jose-based products. SonicWall provides businesses with firewalls, remote access, email security and advanced threat protection featuring ransomware and encrypted and email threats. They provide solutions to the public sector, education, hospitality, financial services and healthcare.


25. LeadIQ

Product: LeadIQ
Category: Lead Intelligence
City: Santa Clara
Founded: 2015
Employees: 28

With an impressive 25 reviews on G2 Crowd, LeadIQ is a leader within our San Jose-based products. LeadIQ streamlines the prospecting for sales operations, sales development reps and account executives. Features include organizing the prospecting process, access to verified email addresses and creating your “dream account.”

Other B2B San Jose/Santa Clara Tech Companies

While we recognized only the 25 best-reviewed software exports from San Jose/Santa Clara, there are still an abundance of other B2B tech companies impacting the region’s tech scene. Here’s a rundown of other San Jose/Santa Clara B2B software companies with their founded dates and total funding.


For any questions about the methodology or data included in this piece, or to request that your San Jose/Santa Clara B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at

Courtney Moran

Courtney Moran

Courtney Moran is a Senior Research Specialist at G2 concentrating on HR with a focus on employee engagement and diversity, equity & inclusion (DEI). She is interested in helping HR professionals understand the solutions available for creating a diverse, inclusive, and engaged workplace culture. Her varied work experiences — including pastry chef, farm hand, and research assistant — have been her biggest asset in understanding the value and struggles associated with myriad careers.