The State of B2B Tech in Portland in 2019

Brynne Ramella
Brynne Ramella  |  January 4, 2018

Fueled by IFC’s Portlandia, Portland has become known as the hipster mecca of the United States. 

But the people of Portland aren’t all about petitioning bicycles’ rights, questioning the organic nature of their chicken or searching for the perfect brunch spot. If you take a peek behind the hipster veil of Portland, you will find a bright and burgeoning tech scene.

Portland Tech Scene

Portland has burst onto the tech scene, with its tech talent pool growing 28 percent between 2010 and 2013, according to Entrepreneur. For a comparison, Silicon Valley’s talent pool grew 20.8 percent in this time. Portland is not rivaling Silicon Valley in talent pools, but also nicknames as well — it has become known as “Silicon Forest.”

Those looking to break into the tech scene are looking to choosing Portland over the Silicon Valley because of the low cost of living. Not only is housing cheaper in the city of Portland, but Portland is also surrounded by affordable suburbs that are just a quick drive away from the city. That short commute means young workers can enjoy a healthy work-life balance.

Not only is Portland home to a number of thriving startups, but some big names have made a second home in the Silicon Forest as well. eBay, Airbnb and Google have all opened offices in Portland. These businesses are clearly seeing the potential in Portland.

Some in Portland are taking a different approach to startups than people elsewhere are. Mara Zepeda, co-founder of the Portland-based Switchboard, is looking to disrupt the ‘unicorn’ startups (businesses valued over $1 billion). She is looking to foster the ‘zebra’ in Portland, which is “a saner start-up, built for attainable profit, informed by social, political, and environmental responsibility,” according to an interview in Portland Monthly. Staying true to Portland’s hipster culture, Zepeda hopes that the zebra will give people an alternative to the norm.

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 Note: Only software vendors on G2 Crowd with headquarters currently in the Portland area are included in graph.


As the Portland tech scene continues to grow, we have pulled together a list of all of the top-rated products on G2 Crowd which have parent companies headquartered in Portland. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified real-user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s 300,000-plus B2B software and services reviews, or from publicly-made available data sources such as LinkedIn, Crunchbase or each vendor’s website. The report features 20 B2B Portland software companies which are represented with more than 1,403 verified user reviews across categories from Online Appointment Scheduling to Marketing Automation to Online Course Providers. Let’s dive into Portland’s tech scene.

Top B2B Portland Tech in 2019


1. Act-On

Product: Act-On
Category: Marketing Automation
City: Portland
Founded: 2008
Employees: 364

Act-On is a marketing automation tool that was named a Leader in its category on G2 Crowd for Fall 2017. Users can create and execute brand awareness and customer expansion campaigns with this tool. Act-on is designed to deliver results quickly with no dedicated IT resourced needed.


2. Panic

Product: Coda
Category: Web Design
City: Portland
Founded: 1997
Employees: 10

Make OS X and iOS apps with Coda. This web design tool is a fast, clean and powerful text editor. Coda also has a built-in way to open and manage remote and local files.



Category: Auction
City: Portland
Founded: 2006
Employees: 1

This auction tool is geared toward school fundraising. helps schools plan, manage and run school fundraisers. Clubs and non-profit organizations may also benefit from this tool.


4. Billy

Product: Billy
Category: Small-Business Accounting
City: Portland
Founded: 2012
Employees: 31

Billy is a small-business accounting software that was ranked a High Performer in its category on G2 Crowd for Fall 2017. This tool allows users to streamline their accounting process so that businesses can put more focus on their customers.


5. Zapproved LLC

Product: Z-Discovery
Category: eDiscovery
City: Portland
Founded: 2008
Employees: 117

In-house legal teams can manage litigation response, investigations and information requests with Z-Discovery. This e-discovery tool will help users lower cost and corporate risk, along with delivering faster litigation resolution.


6. Jet Reports

Product: Jet Reports
Category: Self-Service Business Intelligence
City: Portland
Founded: 2002
Employees: 118

More than 11,000 companies utilize this self-service business intelligence tool. The folks behind Jet Reports are dedicated to delivering top-notch reporting and analytics for your organization. Microsoft Dynamics ERP users will benefit the most from this solution.


7. SellerActive

Product: SellerActive
Category: Multichannel Retail
City: Portland
Founded: 2012
Employees: 39

If you are an online business looking to scale your operation, look no further than SellerActive. Users can integrate and manage incoming orders from multiple online marketplaces with this solution. SellerActive also allows users to gain visibility into inventory and maximize margins.


8. Extensis

Product: Extensis Portfolio
Category: Digital Asset Management
City: Portland
Founded: 1993
Employees: 120

Extensis Portfolio is a digital asset management (DAM) tool that was ranked a Leader in its category on G2 Crowd for Fall 2017. This tool is designed to bring the efficiencies of DAM to organizations across every field.


9. OpenSesame

Product: OpenSesame
Category: Online Cours Providers
City: Portland
Founded: 2011
Employees: 78

Expand your business knowledge with OpenSesame. This online course provider offers 20,000 training courses to meet your business needs. OpenSesame offers e-learning advisors to curate courses for users.


10. Puppet

Product: Puppet Enterprise
Category: Configuration Management
City: Portland
Founded: 2005
Employees: 575

More than 3,600 companies use Puppet’s open-source and commercial solutions to power their software. NASA, Salesforce, and Sony are among the companies that rely on Puppet.


11. Jama Software

Product: Jama Software
Category: ALM Suites
City: Portland
Founded: 2007
Employees: 167

This ALM suite is designed for defining the set of requirements for what is being built, why and how. Jama helps businesses to balance the complexities of product development to deliver the best product. Jama is highly configurable for hybrid applications.


12. Roxr Software

Product: Clicky
Category: Digital Analytics
City: Portland
Founded: 2006
Employees: 1

This digital analytics solution was ranked a High Performer in its category on G2 Crowd for Fall 2017. Clicky is a Web 2.0 analytics tool that allows you to discover how people are using your website.


13. Tilde

Product: ember.js
Category: Other web Frameworks
City: Portland
Founded: 2011
Employees: 9

Create ambitious web applications with this frameworks tool. Ember’s Handlebars templates will allow you to write far less code since they automatically update when the data changes. This tool is designed with developer ergonomics in mind, so it offers friendly APIs to get the job done quickly.


14. NetX

Product: NetX
Category: Digital Asset Management
City: Portland
Founded: 1996
Employees: 45

NetX is a digital asset management solution that was ranked a High Performer in its category on G2 Crowd for Fall 2017. It is designed to act like a digital hub that will sync with any work-in-progress project or other custom workflow.


15. Treehouse

Product: Treehouse
Category: Partner Management
City: Portland
Founded: 2011
Employees: 261

If you are a beginner or expert in online technology, strengthen your skill set with the help of this online course provider. Treehouse offers courses in web design, web development, mobile development and game development. This platform offers a Techdegree program, which is set of challenging courses that helps users learn the skills they need to launch a career in the tech world.


16. LeadsRx

Product: LeadsRx
Category: Attribution
City: Portland
Founded: 2011
Employees: 5

LeadsRx is an attribution solution that helps marketing teams connect online and offline programs. This tool tracks the customer journey to better understand what drives revenue that drive revenues the eliminates wasted ad spend, boost conversions and improve overall Return on Advertising Spend (ROAS).


17. Drupal

Product: Drupal
Category: Web Content Management
City: Portland
Founded: 2001
Employees: 104

This content management software is behind millions of websites and applications. Drupal has standard features like simple content authoring, solid performance, and top-notch security. With this tool, you can also create integrated digital frameworks.


18. NWEA

Product: NWEA Assessments
Category: Assessment
City: Portland
Founded: 1977
Employees: 743

Teachers, take note — NWEA Assessments can create a personalized assessment experience for your students. This assessment tool allows you to adapt to each student’s specific learning level. NWEA Assessments provides you with the data you will require to cater to each of your students’ needs.



Category: Email Marketing
City: Portland
Founded: 2012
Employees: 27 is an email marketing tool geared towards sending targeted messages. This platform allows its users to leverage customers’ behavioral data to automate targeted and relevant messages. Optimize the customer experience while driving conversion rates with


20. SetMore Appointments

Product: Setmore
Category: Online Appointment Scheduling
City: Portland
Founded: 2011
Employees: 13

Setmore is here to help you get organized. This online appointment scheduling tool will help you manage appointments, schedules and customers. As social media is becoming more and more integral to all businesses, Setmore can integrate right to your Facebook page.

Other B2B Portland Tech Companies 

While we recognized only the best 20 SaaS and service tech companies in the Portland area, there are still an abundance of other tech companies impacting the B2B scene in Portland. Here’s a rundown of other Portland B2B software and service companies with their founded dates and total employees.

 For any questions about the methodology or data included in this piece, or to request that your Portland B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at

Brynne Ramella

Brynne Ramella

Brynne is the Buyer Inquiry Team Lead at G2 Crowd. In addition to writing, she leads the research specialists in providing personalized software and services recommendations to buyers. She wishes she had interesting hobbies to include in this bio.