“Hey, there’s this great podcast you should check out.”
It seems like only yesterday that this water cooler cliche entered our lives. ‘Twas a simpler time when people would engage in long-winded conversations without feeling the need to freeze them in time and share them with the masses.
But today, thanks to podcast hosting platforms and our social media culture, it seems everyone and their mom has taken to the format. Literally. (And more power to those mic ’d-up mamas.)
Podcasts are an exciting frontier for storytellers, historians, comedians, thought leaders, and entrepreneurs. For consumers burned out by computer screens (or books), podcasts are a bountiful source of information delivered by relatable voices.
Below are some notable podcasting statistics that provide evidence of the medium’s rise and its value for businesses.
The podcast industry is booming, and there are more statistics than ever before to support this claim. Let's take a look at the number of podcast listeners, the most popular podcast genres, and currently active podcasts.
These statistics will give you a better understanding of the podcast landscape and how you can reach your target audience.
Tip: Learn about these 11 podcast editing terms in order to know exactly what you're doing behind the scenes.
This section explores statistics in detail, examining popular podcast publishers, platforms, and devices. Advertisers can use this information to place their ads on podcasts that are likely to be heard by their target audience.
As podcasting continues to grow in popularity, it is important to understand the demographics of the podcast-listening audience. This research is important for creators who want to understand their audience and produce content that is relevant and engaging.
Podcast advertising is rapidly growing due to a number of factors, including the increasing popularity of podcasts, the highly engaged nature of podcast listeners, and the ability of these ads to reach the targeted audience.
In addition to the statistics on demographics and listening habits, there are a number of other interesting statistics about podcasts.
Podcasts may have started as a novel idea, but as the numbers show, they’re now a quintessential media source for the Connected Age. A mic and some editing and hosting tools is all it takes to try your hand at podcasting. If you’re thinking of getting your proverbial feet wet, our guide on how to start a podcast for your business offers some valuable insight.
For some outside assistance on the matter, you might want to consult with a content marketing services provider or creative services provider.
Not sure if podcast advertising is the right choice for you? A marketing strategy agency could help put you on the right track to being discovered by listeners far and wide.
Harness the undeniable power of podcasts to reach your target audience with podcast hosting platform.
Zangre is a former Senior Research Specialist who helped with spearheading G2's expansion into B2B Services. He studied journalism at the University of North Florida — which is still undefeated in football — and joined G2 in 2016 when there was only one other “Andrew.” He has enjoyed contributing to newspapers and online publications while pursuing music and comedy projects in his free time.
Harness the undeniable power of podcasts to reach your target audience with podcast hosting platform.
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