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The State of B2B Netherlands Tech in 2019

June 26, 2019

Christmas arrived early in the Netherlands — late, actually (the Dutch celebrate on December 5) — with the results of the fourth annual Good Country Index

Former policy advisor Simon Anholt’s in-depth analysis examined each country’s contributions to the world, across broad categories such as ‘Health & Wellbeing,’ ‘World Order’ and ‘Planet & Climate.’ The ratings in each are aggregated and then, voila, countries are ranked in order of goodness.

And according to the Index, no country was more gooder in 2018 than the Netherlands, where there are more bikes than people. Take notes, rest of the world. “Hartelijk gefeliciteerd” on a job well done, Netherlands. Congratulations!

In addition to its No. 2 ranking for ‘Culture’ and No. 4 ranking for ‘Prosperity & Equality,’ the Netherlands landed No. 8 for its global contributions to science and technology. The U.S., by comparison, was No. 38 in this department. Pretty impressive for a country with only half the population of California.

Dutch Tech Sector

Netherlands’ primary exports — natural gas, machinery, engineering equipment — reflect old-world business and the pre-tech economy. But the country is quickly becoming a force in the business-to-business (B2B) software realm, as exemplified by the Netherlands-based technology platforms beloved by reviewers on G2. Digital times can coexist with the industrial side of things, and the Netherlands in 2018 is a shining example of how. 

Netherlands tech scene

Note: Only software vendors on G2 with headquarters currently in the Netherlands are included in graph.

A majority of Dutch software vendors are hunkered down in Amsterdam, the capital and most multicultural city in the world. It’s an undeniable hotbed for startups thanks to its quality of life, affordability, beautiful scenery and ultra-progressive policies — visit any of the famous “coffee shops” to get a taste of just how progressive. Unicorns Netflix and Uber established their EU headquarters in Amsterdam, and the city was dubbed the European Capital of Innovation in 2016 by the European Commission. In 2014 alone, 75 different Dutch startups raised venture funding, including $200 million for payment platform Adyen.

That’ll buy a lot of stroopwafel!

Time will tell if the Netherlands becomes cramped and overpriced like the other tech meccas. For now, though, it’s still somehow maintaining its affordability while simultaneously becoming the world’s “high-tech startup capital,” according to TechCrunch. The country’s population has hovered around the 17 million mark for the last decade without oppressive growth. It’s worth noting that 90 percent (and change) of the population live in urban areas, fueling the furnace of innovation that’s been making worldwide headlines and cementing the country’s status as a positive contributor.

The most positive, for that matter, if judging by this past year alone.

To help cap off the country’s “Goodest” year ever and growing distinction in the B2B landscape, we’ve pulled together a list of the top-rated products on G2 with vendors headquartered in the Netherlands. The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews.

For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from G2 .com (and our nearly 750,000 B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase.

These 10 Dutch B2B companies are represented by 927 verified reviews from real users across a variety of categories, from Recruitment Marketing to Digital Asset Management to Vector Graphics. Read more below about some of the companies playing a major role in the Netherlands’ bustling tech environment.

Top B2B Netherlands Tech in 2019


1. Bohemian Coding

Product: Sketch
Category: Diagramming
City: Hague
Founded: 2008
Employees: >10

As of press time, Sketch is the most well-reviewed software in both the Diagramming and Vector Graphics categories on G2 . This multipurpose design app leans into Mac OS and helps thousands of companies, from sprightly startups to some of the biggest corporations out there, tackle their varied graphical challenges. It’s the most-reviewed Netherlands-based tool by a hefty margin, and the proud owner of the 2015 Net Award for App of the Year.


2. Recruitee

Product: Recruitee
Category: Applicant Tracking System
City: Amsterdam
Founded: 2015
Employees: 28

Recruitee is a “collaborative recruitment tool” with solutions for applicant tracking and recruitment marketing. It’s a certified High Performer in the Applicant Tracking System (ATS) category for Fall 2017, and a popular way for recruiting firms to manage their talent pools. In a five-star review of Recruitee, Tom D. wrote in their Recruitee review: “I’m struggling to think of a negative. It blows other ATS products out of the water with its new approach (we tried a few – dated in comparison!). The team is super responsive and friendly when we’ve got queries.”

“We build superpowers for recruiters. Helping you find and hire candidates quickly.”  

– Perry Oostdam, CEO at Recruitee


3. Bstriker

Product: Bstriker ALTM
Category: Software Testing
City: Amsterdam
Founded: 2013
Employees: 3

Promising compatibility across all platforms, operating systems and languages, BStriker ALTM is a striking software testing application and a High Performer among G2 reviewers. Users can implement both agile and structured testing when utilizing BStriker ALTM in their QA processes.


4. Cimpress N.V.

Product: Vistaprint
Category: Print Fulfillment
City: Venlo
Founded: 1995
Employees: 3,054

Vistaprint empowers businesses to toss high quality images on promotional items, office decorations and a variety of other items — not to mention top-notch business cards — and have them printed and shipped in a matter of hours. In addition to its Netherlands fulfillment center, Vistaprint has locations in Brazil, France, Ireland and a handful of other major markets. Vistaprint Corporate is a branch of the company designed for companies larger than 20 employees with larger and more constant print orders, and this offering is equally well-reviewed as the primary solution.

5. Blender

Product: Blender
Category: 3D Rendering
City: Amsterdam
Founded: 2002
Employees: 14

Blender is a robust 3D creation suite with capabilities as a game engine, video editor, animation tool, and both modeling and rendering of 3D designs. It’s a Leader among G2 reviews in the 3D Modeling category. The open-source software product describes itself as a public project, and encourages contributions from companies and individuals around the world.


6. Bynder

Product: Bynder
Category: Digital Asset Management
City: Amsterdam
Founded: 2013
Employees: 267

Companies of all sizes use Bynder to manage and collaborate on branded creative files. In the Fall 2017 Grid® Report for Digital Asset Management, Bynder sat comfortably in the High Performers quadrant. Since the report’s publication, though, Bynder has wiggled its way into a Leader position. The software boasts a client portfolio that includes Groupon, Spotify and Puma.


7. SignRequest

Product: SignRequest
Category: E-Signature
City: Amsterdam
Founded: 2014
Employees: 6

SignRequest is an e-signature solution that’s easy to use, tracks completed signatures and sends out reminders for signatures. SignRequest also has a specific Google Docs add-on product named SignRequest for G Suite, which enables users to create SignRequests within a Google Docs document. The product is available in 13 languages and integrates with third-party applications like Slack and Zapier.

Within this past year, SignRequest has made waves, partnering with the HR solution HR2Day and Dutch legal processes startup Ligo. The product has received 85 reviews on G2 , and a whopping 4.7 out of 5 stars. The company’s headquarters location is in Amsterdam, with a total of six employees. SignRequest was founded in 2014 and remains a private company.


8. WeTransfer

Product: WeTransfer
Category: File Storage and Sharing
City: Amsterdam
Founded: 2009
Employees: 111

WeTransfer offers customers both a free, limited version of its online file-transferring platform and a deluxe version, WeTransfer Plus, which can store 100 GB of files and send up to 20 GB at a time. The paid version also offers customization and personalization features, and added security with password protection. 

In a five-star review, Emily C wrote in their WeTransfer review

“No matter the client we need to send or receive files to, we have no issues with WeTransfer. It is easy to use, but also has no problems with the different types of firewalls we’ve come across. We do have a premium account, but the free version works just as well for our clients.” 


9. Greenshot

Product: Greenshot
Category: Screen and Video Capture
City: Amsterdam
Founded: 2007
Employees: n/a (Open Source)

Greenshot is a bare bones, free and open-source tool for grabbing screenshots, annotating the images and exporting them into a variety of file types. What originally began as a Windows-only software, Greenshot introduced a Mac OS X version in early 2017. The vendor website allows satisfied users to donate any amount of funding to help keep the software afloat and always improving.


10. Wolters Kluwer

Product: ProSystem fx Suite
Category: Accounting
City: Alphen aan den Rijn
Founded: 1836
Employees: 17,858

Wolters Kluwer has a number of solutions, many of which are also featured on G2 : CCH ProSystem fx Tax, an accounting solution that facilitates tax compliance; ProSystem fx Suite, an integrated tax and accounting solution that streamlines tax and accounting workflow; CCH Sales Tax Office, an on-premise corporate tax tool; National Registered Agents Inc., a corporate compliance service; OneSumX Credit Risk, a portfolio credit risk analysis solution; LegalVIEW®, which collects and maintains a database of legal performance data; Intelliconnect, a research platform for the tax and accounting industry; and Cybersecurity Risk Assessment Application, an application that manages IT security risk in law firms.

Wolters Kluwer provides information services and solutions for professionals in the health, accounting, risk and compliance, finance, and legal sectors. The company’s headquarters location is in Alphen aan den Rijn, Netherlands, with more than 17,800 employees. Although Wolters Kluwer was officially founded in 1836, Wolters Samson merger with Kluwer Publishers in 1987 turned the company into its current form. Wolters Kluwer trades on the European market as AMS: WKL.


11. Servoy

Product: Servoy
Category: Low-Code Development
City: Amsterdam
Founded: 2001
Employees: 40

Servoy advertises itself as a “one-of-a-kind Business Application Platform” that allows ISVs to develop excellent business apps in record time. This low-code development platform has dual headquarters in the Netherlands and California, with additional offices dispersed around the globe.

In a five-star review, David P. wrote in their Servoy review:

“Servoy has enabled our business to develop high quality, advanced, smart and web-based database applications for over 10 years and all from a single codebase. It’s agile, flexible, friendly, robust and secure.”


12. UNIT4

Product: UNIT4 Travel & Expense
Category: Expense Management
City: Utrecht
Founded: 1980
Employees: 4,276

UNIT4 has a number of solutions, many which are also featured on G2 : UNIT4 Travel & Expenses, an expense management solution; UNIT4 Business World, a flexible ERP platform; UNIT4 PSA Suite, a management solution built for eight specific professional services industries; UNIT4 Financials, a centralized accounting system; UNIT4 People Planning, a project management tool; UNIT4 Time Management, a time tracking tool; UNIT4 Student Management, a cloud-based SIS solution; and UNIT4 for Travel, a management system for travel agencies and companies.

UNIT4 provides enterprise applications geared towards service organizations. Every year, the company invites teams of UNIT4 developers, who exist all across the globe, to hackathons to keep driving forward the company’s desire for innovation and progress. Most excitingly, UNIT4 is working on a bot, named Wanda, which is envisioned to be the first true enterprise digital assistant. The company’s headquarters location is in Utrecht, Netherlands, with more than 4,200 employees. UNIT4 was founded in 1989 and remains a private company.


13. Krita Foundation

Product: Krita
Category: Drawing
City: Deventer
Founded: 2013
Employees: 1 (Open Source)

The Krita Foundation is a sourced project offering a free and open-source drawing editor. The tool, called Krita, is Swedish for crayon. Though the Krita Foundation was officially founded in 2013, the core project has been around much longer, as the foundation has gone through numerous name changes since it was created as the KDE community in 1998. The Krita Foundation has raised money through three successful Kickstarter campaigns, raising more than $88,000.

The company is currently working through some trouble with the Dutch tax authority, which doesn’t view the Krita Foundation as a 100 percent non-for profit company founded through fundraising only. That, by definition, makes the organization part company, and taxable. You can donate to the Krita Foundation to help pay off its debts here.


14. WoodWing

Product: WoodWing Elvis DAM
Category: Digital Asset Management
City: Zaandam
Founded: 2000
Employees: 13

WoodWing is a complete digital asset management and publishing tool that can be utilized on-premise or in the cloud. With a 4.0 out of 5 star rating from 20 real user reviews, its DAM platform is a well-liked platform among its user base. The company has offices in three continents including Asia, North America and Europe, and work in more than 100 countries. Woodwing made news earlier this year when it appointed a new CEO in Jan de Roos.


15. Betty Blocks

Product: Betty Blocks
Category: No-Code Development
City: Obdam
Founded: 2012
Employees: 41

Betty Blocks is the answer for businesses who need to build an app but have no technical knowledge. It’s a completely code-free application development platform that was founded in 2012 and has since gained quite a reputation. The company was recently the first no-code development company to be ISO 27001 Certified, meaning the company “objectively demonstrates to the world that we comply with the International Standard for Information Security (ISO 27001) and that we have taken all necessary precautions to protect sensitive information against unauthorized access and processing.” Pretty cool, huh?

“As frontrunners of no-code development, achieving recognition as one of the leading tech companies in the Netherlands is a rewarding validation of our vision and goal. This global recognition helps us further expand internationally and provide our technology to more organizations around the world.” 

– Chris Obdam – CEO at Betty Blocks


16. Framer

Product: Framer Studio
Category: Prototyping
City: Amsterdam
Founded: 2013
Employees: 23

A June 2017 write-up in Co.Design framed Framer as “the prototyping tool used by Google, Facebook and Uber,” and the well-known customers of the software product don’t end there. Framer provides a deep toolkit for fleshing out interactive designs for mobile apps, animations and more. Users can join the Framer community to enlist help for projects, request feedback or organize a meetup for local designers; the software product already promotes groups in London, Toronto, Melbourne and — of course — Amsterdam. Oh, did we mention Framer and G2 are both in Accel Partner’s portfolio of funded companies?


17. Twitter Counter

Product: Twitter Counter
Category: Social Media Analytics
City: Amsterdam
Founded: 2008
Employees: 9

Twitter Counter analyzes more than 300 million Twitter accounts to find trends and insights throughout the social media platform to help marketers achieve their goals and reach targeted audiences. The tool offers fun statistics for individuals as well, allowing a Twitter user to view their analytics for free, as well as discover the Top 100 most followed Twitter accounts and their basic analytics. While the company has fewer than 10 employees, it has been around for almost 10 years and has gone through two acquisitions of competitors including Qwitter and Twitaholic.



Product: AIMMS
Category: Other Supply Chain
City: Haarlem
Founded: 1989
Employees: 65

AIMMS is a cloud-based supply chain analytics platform, which ultimately strives to unify and centralize data so that users can solve supply chain management problems. The AIMMS platform is made up of configurable applications that are self-service, which makes the solution ideal for businesses that need to be agile. AIMMS even offers a prescriptive analytics platform to improve overall business performance and operations. In October 2017, AIMMS won, for the second year in a row, the FD Gazelle Award for fastest growing company in the Netherlands. In November 2017, AIMMS partnered up with online grocer Peapod to support the latter’s warehouse operations and supply chain functions. The product has received 4.3 stars out of 5, based on 12 reviews on G2 . The company’s headquarters location is in Haarlem, Netherlands, with a total of 65 employees. AIMMS also has locations in Seattle, WA; Singapore; and Shanghai. AIMMS was founded in 1989 and remains a private company.

“For companies to succeed in the new digital paradigm, they need agile technology that allows them to sense and respond quickly. We’ve recognized this need at AIMMS and are pressing on with our mission to self-enable teams with analytics. It’s an honor to be recognized as a leading tech company in the Netherlands. I am very proud of our team and what we’ve accomplished this year with the launch of AIMMS SC Navigator and look forward to continuing our mission to provide self-service supply chain analytics across teams.”

- Gijs Dullaert, AIMMS CEO

Other Netherlands B2B Tech Companies 

Thirteen B2B Netherland tech and software companies qualified for the previous list, though many other Netherland tech companies are making their impact felt on the Netherlands tech ecosystem. Here’s a quick rundown of other Netherland tech companies, with their total funding and founded at date.




Adnovate Adnovate 2001 n/a
AVG AVG AntiVirus Business Edition, AVG File Server Edition, Hide My Ass


1991 Acquired (Avast)
Azavista Azavista 2012 n/a
Booqable Booqable Rental Software 2014 n/a
Brainify Brainify 2013 n/a
Capital ID Capital ID 2002 n/a
Casengo Casengo 2011 $2,000,000
CompanyMatch CompanyMatch 2008 $650,000
Connexys Connexys 1999 Acquired (Bullhorn)
Coosto Coosto 2010 n/a
Cordys Cordys 2001 Acquired (OpenText)
CX Company CX Company 2005 €4,000,000
Duplicate Check Duplicate Check for Salesforce 2011 n/a
EverSeller EverSeller 2015 n/a
Exact Software Nederland B.V. Exact Synergy, Exact Globe Next ERP 1984 Acquired (Sage)
Gemalto CloudEntr, Safenet, Gemalto Enterprise Encryption 1979 Acquired (Atos)
Grubba Grubba n/a n/a
Hippo Hippo CMS 1999 Acquired (BloomReach)
Informizely Informizely 2014 n/a
Invantive BV Invantive Control for Excel, Invantive Businessdrive, Invantive Composition, Invantive Dotnet Optimizer, Invantive Estate, Invantive Query, Invantive Scheduler, Invantive Studio, Invantive Vision 1994 n/a
iWelcome iWelcome 2011 n/a
LeaseWeb LeaseWeb Cloud, LeaseWeb CDN 1997 n/a
LISTEQ LISTEQ Cloud Desktop 2012 n/a
Marvia Brandlocker, Orderpicker, Outliner 2007 n/a
MetrixLab Customer Value 1999 Acquired (Macromill)
MMIT 2Lead 2014 n/a
MobileBridge MobileBridge 2012 €5,500,000
Nebu Dub InterViewer 1982 n/a
Notificare Notificare 2012 €200,000
Paydro Paydro 2008 n/a
Qooling Qooling 2015 n/a 2011 n/a
Sana Commerce Sana Commerce 2007 n/a 2013 n/a
SEO Rank Monitor SEO Rank Monitor 2009 n/a
SocialBoost socialboost 2012 n/a
Stelder Verspeek Software Italamo n/a n/a
TOPdesk TOPdesk 1993 n/a
VEMT VEMT Marketing Cloud 2004 n/a
Vision Metrics VM360 Feedback 2006 n/a
zMerce BV Mi8 Marketing Cloud 2014 n/a
This post was originally published in December 2017 and has been updated with new data as of June 2019

Can you guess top 100 software companies in Europe, the Middle East, and Africa?

See Who Made the List...

The State of B2B Netherlands Tech in 2019 The State of the B2B Netherlands tech scene highlights the 18 leading tech Dutch startups, and includes over 55 companies in total.
Andrew Zangre Zangre is a former Senior Research Specialist who helped with spearheading G2's expansion into B2B Services. He studied journalism at the University of North Florida — which is still undefeated in football — and joined G2 in 2016 when there was only one other “Andrew.” He has enjoyed contributing to newspapers and online publications while pursuing music and comedy projects in his free time.

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