Managing multiple social media accounts can quickly become a constant stream of tasks, from creating content and engaging with audiences to tracking performance and results.
Before investing in a paid marketing tool, I always suggest exploring what free social media management tools can offer. Many of these platforms deliver a solid set of features at no cost, including post scheduling, interaction management, and basic analytics to measure engagement.
From working with busy entrepreneurs, social media creators, and growing teams, I’ve learned how valuable it is to have everything in one place. When used effectively, social media management software can act as a powerful support system, combining scheduling, insights, and cost-efficient operation within a single platform.
That’s why I’ve curated this list of the best free social media management software available today. You’ll find detailed reviews, clear pros and cons, and a side-by-side comparison to help you choose the solution that aligns with your social media goals.
*The software list is arranged alphabetically. These tools offer free trials, free forever options, or freemium models.
If you feel overwhelmed by the wealth of information about free social media management platforms, this comparison table will help you understand all the important aspects:
| Best free social media management tools | G2 Rating | Free plan | Paid plan |
| Agorapulse | 4.5/5 ⭐ | Free plan available | From $79/month |
| Buffer | 4.3/5 ⭐ | Free plan available | From $6/month for 1 channel |
| Hootsuite | 4.3/5 ⭐ | Free 30-day trial available | From $99/month |
| HubSpot Marketing Hub | 4.5/5 ⭐ | Free plan available | From $20/user/month |
| Loomly | 4.6/5 ⭐ | Free 15-day trial available | From $32/month |
| Planable | 4.6/5 ⭐ | Free plan available | From $33/month |
| Simplified | 4.6/5 ⭐ | Free plan available | From $29/month |
| Sprout Social | 4.4/5 ⭐ | Free 30-day trial available | From $199/seat/ month |
| Vista Social | 4.8/5 ⭐ | Free 14-day trial available | From $79/month |
| Zoho Social | 4.6/5 ⭐ | Free 15-day trial available | From $7.16/month |
*All pricing details mentioned in the article are based on publicly available data at the time of publication and are subject to change.
The demand for social media management tools continues to grow as brands work harder to stay consistent, responsive, and data-driven across multiple platforms. With audiences spread across networks like Instagram, LinkedIn, X, and Facebook, managing content and engagement manually is no longer practical for most teams.
Social media management platforms help streamline scheduling, monitor conversations, track performance, and maintain a consistent brand presence, all from a single dashboard. This momentum is reflected in market growth, with the social media management software market valued at $36.24 billion in 2025 and projected to expand to $168.64 billion by 2035, growing at a CAGR of 16.62%.
From my experience, you don’t need a paid plan to manage social media effectively right from the start. I’ve come across several free social media management tools that offer dependable features, from scheduling posts and managing multiple profiles to tracking basic engagement and performance.
That’s why I’ve curated this list of the free social media management tools I recommend. These platforms are well-suited for testing workflows, building consistency across channels, and identifying the right tool for your needs before deciding whether an upgrade is worth it.
To build this list, I started with G2 Data, shortlisting top-rated tools based on their G2 scores and consistent performance in the social media management software category.
From there, I reviewed product features and recent, verified user feedback to confirm that these tools deliver real value and to understand where each one stands out, whether that’s post scheduling, content calendars, analytics and reporting, social inbox capabilities, or platform integrations.
The aim was to understand how well these social media management tools perform in real-world use, what scenarios each tool is best suited for, and whether they can be tested through a free plan or trial without requiring significant commitment. Since this list focuses on free options, I examined closely what’s actually included at no cost.
The screenshots featured in this article may be a mix of those taken from the vendor’s G2 page or from publicly available materials.
To be included in this category, a solution must:
This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.
Agorapulse offers email credits, business messaging, and social media approvals to help you maximize the effectiveness of your social advertisements and campaigns. It's a unique review generation and feedback management platform that lets you use analytical features to gauge your growth. The app monitors social posts across Facebook, Instagram, and other platforms. According to G2 Data, it ranks as the 6th easiest-to-use software.
| Pros of Agorapulse | Cons of Agorapulse |
| Team collaboration features | Limited Instagram functionality |
| Advanced reporting | Expensive to manage a large number of social media accounts |
| Active development and platform improvement | Complex platform for users without social media marketing backgrounds |
“I like how I can invite multiple team members to a project or account so we can all work on it. I also like tracking and sharing analytics with my clients easily and efficiently to provide the best data on our shared progress. My team also enjoys being able to schedule content for several weeks or even months in advance. This helps for our travels and future campaigns without any hassle.”
- Agorapulse Review, Courtney G.
“The mobile app could use a ton of work. It's clunky, and I only get notified every hour. I have clients for whom I need to be notified whenever I get a DM or comment. I wish there were a way to set a rule that it will automatically review if it's just someone tagging someone in the comments.”
- Agorapulse Review, Vanessa A.
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Buffer is a central hub where you can create and plan content for various platforms, including Facebook, Instagram, Twitter, and Pinterest. It shines with its clean interface and generous free plan, allowing you to schedule posts in advance and keep your social media channels active. It's a great starting point for beginners or anybody managing a few social media accounts.
| Pros of Buffer | Cons of Buffer |
| Good customer support | Limited social media platform support |
| Pablo, Buffer’s free image editing tool | Simple analytics |
| Clean and intuitive interface | Limited automation |
“The best part of the software is that it is quite fluent and easy to navigate and understand. Additionally, they offer responsive customer support, providing a great user experience. I use this platform daily to manage all my social media accounts and schedule multiple posts at different times for better results. It is quite easy to integrate it with all our other social media accounts in seconds.”
- Buffer Review, Abhishek G.
“The free version limits the number of simultaneous platforms you can schedule. You'll need to do it separately if you want to schedule on more than three platforms at once.”
- Buffer Review, Aditi J.
Learn how to build a social media marketing plan that turns consistent posting into measurable growth.
Hootsuite has proven itself as a stellar social media management solution in the digital marketing industry. It schedules posts, analyzes lead conversion and golden ratios, runs lead generation campaigns, and optimizes metrics. Assigning tasks, managing approvals, and collaborating with your team on social media projects are just a few more reasons why Hootsuite makes the Top 10 list. According to G2 Data, Hootsuite ranks as the 1st highest-rated solution in its category.
| Pros of Hootsuite | Cons of Hootsuite |
| Automated publishing | Need occasional reconnection for social media accounts |
| Multiple account management | Learning curve for advanced features |
| Performance tracking and analytics | Limited customization options for the dashboard |
"It still shocks me how quickly Hootsuite adopts new trends (such as AI) and how frequently they update their software to enhance the customer experience."
- Hootsuite Review, Alessia B.
"Not being able to tag Instagram accounts within Hootsuite is a major downside. 100% of the time, I need to edit the post once it's been posted just to tag relevant users. Being able to tag a collaborator for IG posts would be a godsend as well! Customer success agents could use some improvement regarding timeliness with their responses."
- Hootsuite Review, Laine C.
See how a social media calendar, and ready-to-use templates, can help you plan, schedule, and stay on track across platforms.
HubSpot Marketing Hub offers a full social media management suite. It unifies social media and martech operations in a single, comprehensive dashboard, giving you the power to schedule posts across platforms, monitor engagement, and analyze performance. Further, you can integrate social media with your customer relationship management (CRM) for targeted campaigns and lead nurturing. According to G2 Data, HubSpot Marketing Hub ranks as the 5th highest-rated solution in its category.
| Pros of HubSpot Marketing Hub | Cons of HubSpot Marketing Hub |
| Powerful, all-in-one platform | Customer response times can vary, especially during peak hours |
| User-friendly interface | Challenging learning curve |
| Integrates with CRM for targeted campaigns | Not ideal for those who only need basic social media management |
"It was quick to get up to speed using the HubSpot Marketing Hub. I can quickly build landing and website pages, view analytics, run A/B tests, and optimize my pages for the best results. The tool is very approachable – I have a lot of CMS experience, so this was a breeze. Still, even our team members who have less of that specific type of experience have been able to pick it up quickly and impact campaign efforts."
- HubSpot Marketing Hub Review, Caleb B.
"The learning curve is long, and we needed to consult with an expert to familiarize ourselves with the tool. Some integrations are unavailable, forcing us to use third-party tools. Building dashboards for custom reports is time-consuming, and the platform lacks features comparable to Power BI. I wish HubSpot's reporting included AI capabilities to generate specific custom reports based on particular requirements."
- HubSpot Marketing Hub Review, Rajat A.
Loomly, a messaging and social media analytics tool, helps compose brand messages, schedule posts, suggest captions, polish content, and store web analytics. It double-checks and triple-checks your work before posting anything on social media. With Loomly’s integration features, you can get updates on projects in real time. It also guarantees your compliance with industry standards and guidelines while setting social media targeting.
| Pros of Loomly | Cons of Loomly |
| Multiple social media platform management | Limited third-party integrations |
| The platform is easy to navigate, even for beginners. | Advanced customization can be challenging for users without technical skills |
| Clear and organized calendar formats | Inconsistent customer support |
"Unlike other platforms, Loomly is all work and no play. The technology and development of this platform are focused on functionality rather than good visual design. Small businesses are paying for function, not beauty, in the backend. The interface is clean, and the wide range of platforms that it integrates with is outstanding. We appreciate how we can separate our hashtags as the first comment on IG, too! It's nice how much we can dial in our Facebook posts, too."
- Loomly Review, Lauren G.
“Loomly is expanding its capabilities, but some useful features are missing compared to posting directly from social media apps. The format of the Calendar View should be optimized to match how Google Calendar displays the months' view. I don't like how the days are not fixed sizes and the boxes shift shape to fit as much as possible. Also, please add a platform-specific character limit so we know how much we can fit into the captions on TikTok.”
- Loomly Review, Tom T.
Planable is a social media collaboration tool built for agencies and brands managing multiple stakeholders. It lets teams plan content in dedicated workspaces, organize posts using a drag-and-drop calendar, and collaborate through in-context comments and suggestions. Custom approval workflows make it easy to review and sign off on content, from simple approvals to multi-level processes. According to G2 Data, it is used by 95% small businesses.
With direct publishing, basic engagement tools, and performance reporting, Planable helps teams create, approve, and publish social content more efficiently, eliminating the need for spreadsheets and email back-and-forth.
| Pros of Planable | Cons of Planable |
| Easy-to-use interface with smooth collaboration and quick edits | Upgrade options can be confusing and restrictive |
| Smooth team collaboration and quick edits | Scheduling issues may require manual posting at times |
| Visual calendar for content planning | Lacks built-in analytics and advanced content management features |
"Planable has become an essential part of my workflow as a freelance digital marketer. The Campaigns feature is a standout as it pulls every piece of a campaign into one clear, strategic view and makes reporting simple with built-in analytics. Scheduling content, collaborating with clients, and getting approvals is fast and intuitive, and the visual editor keeps everything organized. This is especially handy given that Planable enables me to share and get approval for content outside of social media, including blog content, emails and newsletters, press releases, and more. Overall, Planable works for my current use case".
- Planable Reviews, Mike B.
"I dislike how it sends a ping to my phone to upload a story. I would rather do everything on the computer. If it sends a ping, then I might as well just make the story posts on my phone to begin with".
- Planable Reviews, Zoe C.
Simplified excels as an all-in-one design, content, and creative copy kit that will help boost your socials. It caters to marketing teams and individual creators by providing a suite of tools, including social media management, content creation, content templates, and collaboration. Connecting you to a design editor, AI writing generators, and a landing page builder helps save time and empowers you to work on ad hoc tasks. More than two million brand marketers and publishers are already using Simplified.
| Pros of Simplified | Cons of Simplified |
| All-in-one solution | Prioritizes content creation over social media management |
| AI-powered content assistance | Limited third-party integrations |
| Content creation tool library | Lacks advanced analytics features for in-depth performance tracking |
“Simplified makes it easy to manage a brand or brands. With its integration of AI image generation, writing tools, video creation, and editing, you only need one platform to handle it all. Within its 'simplified' interface, social media scheduling and management lets you go directly from idea to implementation with a few intuitive clicks.”
- Simplified Review, Dan D.
“Can become costly if you have a lot of social media accounts or influence outlets.”
- Simplified Review, Jay G.
Sprout Social focuses on audience intelligence and impact while acting as a hub for managing planning, engagement, and analytics for all your social media accounts. It provides calendar access, date and time slot automation, and campaign management metrics. Track mentions, comments, and messages across different social channels. Respond to messages and interact with your audience directly using Sprout Social. According to G2 Data, it ranks as the 2nd highest-rated solution in its category.
| Pros of Sprout Social | Cons of Sprout Social |
| AI-driven assistance | Limited collaboration features |
| All-in-one social inbox | Steep learning curve for new users |
| Comprehensive scheduling capabilities | Integrating with third-party tools can be challenging |
"Sprout makes it easy for teams to collaborate and for me to have a central hub for all the accounts and brands I manage. The scheduling and calendar tools make my daily life much easier, and the reporting is very insightful. I'm also quick off the jump whenever there's a question or request I need to respond to ASAP."
- Sprout Social Review, Kristen H.
"It can be hard to collaborate in Sprout, and the more people you add to your account, the messier workflows can become. I wish you could designate certain project teams or alter permissions from client to client to keep things more organized."
- Sprout Social Review, Skylar B.
Vista Social is a modern, all-in-one social media management platform built to support teams at every stage of their social strategy. It brings publishing, scheduling, and content planning into a single dashboard, along with reporting and analytics to track performance across platforms. Vista Social also includes a unified social inbox for managing messages, comments, and mentions, as well as social listening and review management tools to monitor brand conversations. G2 Data shows Vista Social as the top-ranked tool for ease of use in social media management.
With features like link-in-bio pages and employee advocacy, Vista Social helps teams manage, engage, and grow their social presence efficiently from one place.
| Pros of Vista Social | Cons of Vista Social |
| Easy-to-use interface | Takes time to learn for new users |
| Centralized dashboard for managing multiple accounts | Mobile app needs improvement |
| AI Assistant helps with content creation | Occasional account-linking issues |
"It is one of the most complete social media tools I’ve seen to date. The DM interactions are in real time. DM automation is very useful and can be personalized depending on what you want, so you don't need to use other platforms. The listening tool is very useful because social media managers need to have more data on a single platform to know what publications are working and what are not. It looks very complete with personalized options. You can configure the automations depending on the social network; it is very easy to do.
It is a powerful tool that could work for social media experts or non-experts alike".
- Vista Social Review, Paulo G.
"The things I didn't like were that although there are tutorials within the app, I didn't understand the listening feature, for example, so I was tempted to look for a tutorial. That's what I didn't like, that there are no videos on how to connect to other accounts, for example".
- Vista Social Review, Andreina C.
Zoho Social provides a customary dashboard, competitive benchmarking insights, and post-publication engagement metrics. It also helps build a community through feedback and thank-you surveys, as well as email invitations. It’s an easy-to-use, intuitive social media monitoring platform for online brand positioning and marketing strategy. According to G2 Data, it is used by 88% small businesses.
| Pros of Zoho Social | Cons of Zoho Social |
| Flawless integration with other applications | Steep learning curve |
| User-friendly interface | Occasional performance lags and delays |
| Custom branding features | Limited customization options for the dashboard |
“Zoho products match all of our small business needs, such as email, social media, campaigns, and chatbots for our webpage, phone, and messaging system, just to name a few. Most importantly, it's very affordable. They even offer free trials for everything, along with great customer service. After a month of using it, we love it.”
- Zoho Social Review, Paul N.
“There are two things I find frustrating. First, I can't customize the tabs on the page to prioritize the ones I use most. Second, the built-in AI composer isn't my favorite tool for creating posts.”
- Zoho Social Review, Argyro C.
Free plans often limit the number of connected accounts, scheduled posts, or advanced analytics features. Identify your specific needs to see if an upgrade might be necessary later.
Most free social media management tools enable scheduling across multiple platforms, including Facebook, Instagram, and Twitter. This helps you maintain a consistent presence and plan your content calendar efficiently.
Basic reporting is often included. Look for features that track post-performance metrics, audience demographics, and engagement data. This will help you understand which strategies resonate with your followers.
Take your digital safety into your own hands. Choose social media management tools with strong security practices. Read reviews and check the company's privacy policy before connecting your accounts.
For small businesses, the best free social media management tools are those that offer basic scheduling, support multiple platforms, and are easy to use without heavy setup.
Tools like Hootsuite, Agorapulse, and Sprout Social are powerful but mainly offer free trials, making them better for short-term evaluation rather than long-term free use.
When comparing free tools, focus on what’s actually included without paying. Key factors to evaluate include:
For example, Buffer keeps things simple with limited scheduling, while Vista Social and Zoho Social provide a broader feature set in their free tiers. Tools like HubSpot Marketing Hub offer social features as part of a larger marketing platform, which may or may not fit your needs.
Yes, but with limits.
Some free tools allow multiple social accounts, while others restrict you to one brand or a small number of profiles. Buffer supports multiple social channels with posting caps, and Vista Social allows managing several profiles even on its free plan. Zoho Social supports limited multi-channel management under one brand.
Enterprise tools like Sprout Social and Agorapulse usually require a paid plan for managing multiple accounts at scale.
Many free social media tools do include basic content calendars, but functionality varies.
Advanced approval workflows and collaboration within calendars are typically locked behind paid plans.
Content creators benefit from tools that simplify planning, previewing, and posting content.
These tools help creators stay consistent without needing enterprise-level features.
I don’t believe you need to be a social media maestro to stay in control. The right tools can simplify your workflow, cut through the noise, and give you the insights you need to move forward with confidence. I recommend picking one that fits your needs and experimenting with it to start managing your social media presence more effectively.
I hope this list of the best social media management tools helps you find the solution that works best for you.
Learn how to create personalized marketing experiences and get insight into integrated marketing communications.
Edited by Aisha West
This article was originally published in 2024. It has been updated with new information.
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