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The State of B2B Tech in Boston in 2018

January 12, 2018

Boston, MA, is a small metropolis on the eastern coast of the United States. 

A key city in one of the original 13 colonies, Boston was founded back in the 17th century, and retains much of its New England influences.

Not far from Washington, D.C., this city played its own role in politics and American history, having been the starting point of the American Revolution. It has long been a town of its own decisions, from the Boston Tea Party, to championing the construction of railroads across the country, to serving as an anti-slavery activity base during the Civil War.

In addition to revolutionaries, Boston is currently home to a large Irish Catholic population, and is separated geographically into various neighorboods each boasting their own culture or way of life, with residents of Dominican, Italian, African American, Bohemian and LGBTQ cultures — to name only a few. Consisting of fewer than 90 square miles, Boston is still too big to fit inside any box.

This town serves as an escape for sea lovers and beach tourists as well, bringing whale watchers and sun worshippers into its historic harbor. Popular things to do include wildlife watching, visiting the Boston Navy Yard, or partaking in nationally venerated clambakes and other sea fare.

Boston's Tech Sector

Nowadays, the same Bostonian spirit that revolutionized the United States has been revolutionizing Boston as a competitive and innovative hub for technological advancements. What began as the Innovation District (now Seaport) is the chosen location of tech headquarters for companies such as DataXu and LogMeIn, Inc.

“Boston is a tech base — its Kendall Square area near MIT, after all, has been dubbed ‘the most innovative square mile on the planet’ and seems to churn out an endless mill of hungry MIT grads looking to revolutionize your app game,” Dakota Kim wrote in Paste. “There’s no shortage of workforce if you’re a startup founder looking for fresh college grads in Boston.”

It has the capability to be as strong a force as New York and LA, without the overcrowding and highway gridlock. The Boston Tech Guide describes how tech influences the city beyond the products themselves, with podcasts and media channels all centered around startup and business growth. The guide goes on to describe learning opportunities in Boston beyond Harvard and MIT. Many organizations situated in this city exist to make tech more accessible to the community, including prime examples such as Girls Who Code and Launch Academy.

Many of these startups have done well for themselves, may we add — qualifying as unicorns, or companies valued at over $1 billion. Examples of these are popular online home goods retailer Wayfair, and inbound marketing solution HubSpot, according to Built in Boston.

This past November, Boston hosted a startup weekend event where top minds brainstormed on ways to improve education. The 54-hour event featured short pitches, research and prototype building. The event is yet another example of the collaboration and innovation that drives this popularly referred to Bean Town, and a small taste of potential growth.


 Note: Only software vendors on G2 Crowd with headquarters currently in the Boston area are included in graph.

Boston Tech Leaders on the City's Tech Scene


“For my money, Boston is the best place to build a software startup in the country. The combination of young and experienced talent, the merit-based, somewhat bro-free opportunities, and the vibrant entrepreneurial spirit set our region apart. So being recognized as a top software company in this area is a real honor amongst steep competition.” Matthew Bellows, CEO at Yesware


“Between the incredible talent nurtured by Boston’s many educational institutions and the $8.7 billion* in venture capital poured into local startups in the last year alone, our city’s thriving and competitive tech landscape shouldn’t come as a surprise to anyone. While it’s WordStream’s mission to build tools that help grow small businesses from all over the world, we’re proud to call Boston home” Heather Widman, Head of Product Marketing at WordStream


“Boston has an incredible history of innovation that is stronger now than ever. It’s known around the world for its cutting-edge technology startups, many of which have grown into successful and transformational scale-ups. From biotech and e-commerce, to artificial intelligence and digital media, the B2B companies here are powered by world-renowned universities and the talent that they produce. HubSpot got its start here in the greater Boston area, and we will continue to grow our footprint in this amazing city.” Eric Peters, Senior Growth Marketing Manager at Hubspot

We have compiled data on the state of the Boston B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Boston. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s more than 300,000 B2B software and services reviews, or from public data sources such as LinkedIn, Crunchbase or each vendor’s website.

Top B2B Boston Tech Companies in 2019


 1. WordStream

Product: WordStream
Category: Search Advertising
City: Boston
Founded: 2007
Employees: 279

With an impressive 439 reviews on G2 Crowd, WordStream is both a Leader in the social media advertising category and a leader within our Boston-based products. This online advertising software platform helps you find and convert leads with managed campaigns. It claims to help customers improve their return on spend by 63 percent, and helps users make sense of wasted spend. Wordstream received a Leader badge in the Fall 2017 Social Media Advertising Grid® Report.

“At WordStream, we strive to infuse the needs and voice of our customers into everything we build. Our top performance metric is the sustained growth and success of the small businesses we serve. To be recognized by them as being the best at what we do is the highest praise we could possibly receive!” Heather Widman, Head of Product Marketing at WordStream


2. HubSpot

Product: HubSpot
Category: Marketing Automation
City: Cambridge
Founded: 2006
Employees: 2,733

With an impressive 1,970 reviews on G2 Crowd, HubSpot is both a Leader in the marketing automation category and a leader within our Boston-based products. This “All-In-One Inbound Marketing Software” solution is used by over 10,000 customers in 65 countries. It’s been around since 2006 and is continually innovating to bring users satisfaction in the way they, “attract, engage and delight customers.” One reviewer described howHubSpot helped them increase organic traffic and reduce the average cost per acquisition. HubSpot received Leader badges in the Fall 2017 Marketing Automation Grid® Report and Fall 2017 Web Content Management Grid® Report. HubSpot CRM was also named the best free CRM in 2017.

“At HubSpot, customer feedback fuels everything that we do. It guides the products we build and the way that we market, sell and support. Our goal is to help companies everywhere grow better, and it’s incredible that our G2 Crowd reviews reflect that. Hearing that our users are successful is the highest achievement the HubSpot team could receive.” Jon Dick, VP of Marketing at HubSpot


 3. InsightSquared

Product: InsightSquared
Category: Sales Analytics
City: Boston
Founded: 2010
Employees: 138

With an impressive 242 reviews on G2 Crowd, InsightSquared is both a Leader in the business intelligence platform category and a leader within our Boston-based products. This product has a multitude of packages, offering solutions for sales analytics, sales development analytics, demand gen reporting, and SaaS reporting. The tool works with the Salesforce AppExchange to further simplify processes for its customers, examples of whom are TrackMaven, Bazaarvoice and Chute. In one InsightSquared review, a user writes that InsightSquared is helping their business with data visualization and historical tracking. InsightSquared received a Leader badge in the Winter 2018 Business Intelligence Platforms Grid® Report.

“When it comes to the reputation of a business, the opinion that matters the most is the customer’s opinion. That’s why we’re always so pleased to be recognized by the G2 Crowd community. For our customers to rank us among the top of Boston and Cambridge tech companies is all the more flattering, given that this area is home to the most innovative tech companies in the world.” Fred Shilmover, Co-founder and CEO of InsightSquared


4. LogMeIn

Product: LogMeIn Central
Category: Endpoint Management
City: Boston
Founded: 2003
Employees: 2,782

With 82 reviews on G2 Crowd, LogMeIn Central is both a High Performer in the endpoint management category and a leader within our Boston-based products. This solution provides top-of-the-line security, and offers features such as remote control, remote deployment and computer health monitoring. It services celebrated organizations such as the Chicago Symphony Orchestra and Au Bon Pain. In a LogMeIn Central review, one user writes that LogMeIn Central allows them to increase their user base to a quantity they viewed as previously unreachable. LogMeIn Central received a High Performer badge in the Fall 2017 Endpoint Protection Grid® Report.


5. Price Intelligently

Product: Profitwell
Category: Data Visualization
City: Boston
Founded: 2012
Employees: 48

With an impressive 26 reviews on G2 Crowd, ProfitWell is both a High Performer in the data visualization category and a leader within our Boston-based products. ProfitWell integrates with such products as stripe, Braintree and zuora. It helps users make sense of growth in order to continue positive trends, and robust reporting features further explain a company’s success or lack thereof. Reviewers on G2 Crowd have found ProfitWell a useful tool when it comes to tracking metrics and exploring historical data. ProfitWell received a High Performer badge in the Winter 2018 Data Visualization Grid® Report.


6. Codeship

Product: Codeship
Category: Build Automation
City: Boston
Founded: 2011
Employees: 33

With an impressive 81 reviews on G2 Crowd, Codeship is both a High Performer in the build automation category and a leader within our Boston-based products. With both a basic and professional product version, users can pick from feature sets that fulfill their particular needs. It boasts the ability to be deployed anywhere, as well as provide role-based securities and permissions. Businesswire recently announced Codeship’s “significant advancement into the Enterprise market with a new integration for GitHub’s Enterprise Source Code Management solution.” Reviewers have said Codeship’s helps solve their problems with continuous integration and continuous deployment. Codeship received a High Performer badge in the Winter 2017 Continuous Integration Grid® Report.


7. Databox

Product: Databox
Category: Data Visualization
City: Cambridge
Founded: 2012
Employees: 31

With an impressive 85 reviews on G2 Crowd, Databox is both a High Performer in the data visualization category and a leader within our Boston-based products. This solution offers key business metrics in readable formats on mobile devices from cell phones, to tablets, to smart watches. It can pull data from big-name products such as Hubspot, Google Analytics, Facebook Ads and more. According to reviews, Databox helps businesses follow up on performance and better manage internal reporting. Databox received a High Performer badge in the Winter 2018 Data Visualization Grid® Report.


8. ZoomInfo

Product: ZoomInfo
Category: Marketing Account Intelligence
City: Waltham
Founded: 2000
Employees: 288

With an impressive 582 reviews on G2 Crowd, ZoomInfo is both a Leader in the marketing account intelligence category and a leader within our Boston-based products. It offers a B2B database, helping you find contacts based on factor such as company size, industry, location and more. The company has been around for nearly two decades and boasts having 223 million professionals in its contact base. Reviewers have used ZoomInfo to fill out missing information in leads lists and receive accurate contact information. ZoomInfo received a Leader badge in the Fall 2017 Sales Intelligence Grid®Report.

“Because Boston’s tech landscape is bursting with various tools and data-driven applications, it can be difficult to know how to begin to better your marketing and sales programs. What’s needed is the intelligence to bridge together your chosen tech with the right data to fuel the particulars of any initiative. At ZoomInfo, we’re honored to provide our customers and partners with truly comprehensive market intelligence solutions that curate the best possible B2B experiences with the most up-to-date and relevant contact and account data.”
Anna Fisher, Senior Director of Marketing & Head of Lead Generation at ZoomInfo


9. RStudio

Product: RStudio
Category: Data Visualization
City: Boston
Founded: 2009
Employees: 81

With an impressive 186 reviews on G2 Crowd, RStudio is both a High Performer in the predictive analytics category and a leader within our Boston-based products. This open-source tool not only helps users recover lost data, but is also equipped with debugging features for quick fixes on mistakes big or small. It comes with coding tools and rapid navigation, and integrates with many of your previously existing solutions. Reviewers have used RStudio to reduce manual efforts, therefore saving time and increasing efficiency. RStudio received a High Performer badge in the Winter 2018 Data Visualization Grid®Report.


10. Gryphon Networks

Product: Gryphon Sales Intelligence
Category: Sales Intelligence
City: Boston
Founded: 1999
Employees: 66

With an impressive 231 reviews on G2 Crowd, Gryphon Sales Intelligence is both a High Performer in the sales intelligence category and a leader within our Boston-based products. It provides insight into sales representatives’ daily productivity, as well as performs call recording for later playback. It offers speech analytics and universal access, allowing companies to garner call data from various device types. Reviewers have mentioned using this product to improve business processes, specifically citing its speed dialing and time tracking features. Gryphon Sales Intelligence received a High Performer badge in the Fall 2017 Sales Performance Management Grid® Report, Fall 2017 Sales Intelligence Grid® Report, and Fall 2017 Outbound Call Tracking Grid® Report.


 11. LiveChat

Product: LiveChat
Category: Live Chat
City: Boston
Founded: 2002
Employees: 83

With an impressive 313 reviews on G2 Crowd, LiveChat is both a High Performer in the live chat category and a leader within our Boston-based products. It helps connect customers to agents, resolving issues and answering queries. Live chat products reduce the amount of phone and email communication, solving problems quickly and increasing customer satisfaction and loyalty. Reviewers have said LiveChat helps their business retain client contact information and increase likelihood of conversion. LiveChat received a a High Performer badge in the Fall 2017 Help Desk Grid® Report.


 12. Yesware

Product: Yesware
Category: Sales Intelligence
City: Boston
Founded: 2010
Employees: 100

With an impressive 390 reviews on G2 Crowd, Yesware is both a Leader in the email tracking category and a leader within our Boston-based products. This tool provides insight into the goings-on of an email once it lands in the recipient’s inbox. Users can see if links are receiving engagement or if attachments are getting any attention. Yesware removes manual processes such as activity logging. Reviewers find it helps them measure the effectiveness of email content and develop best communication practices within their company. Yesware recevied a Leader badge in the Fall 2017 Email Tracking Grid® Report.

“Yesware lives and grows from our users’ love. If we aren’t helping professionals keep in contact with their most important relationships every day, we should find something else to do with our hands. So it’s both gratifying and encouraging that real users have rated Yesware so highly on G2 Crowd. Inspired by your appreciation, we will double down on our efforts. Wait until you see what we’re building in 2018!” Matthew Bellows, CEO at Yesware


13. Wistia

Product: Wistia
Category: Video Hosting
City: Cambridge
Founded: 2006
Employees: 91

With an impressive 108 reviews on G2 Crowd, Wistia is in the video hosting category and a leader within our Boston-based products. Marketed as a business video solution, Wistia has a customizable player along with custom thumbnails. It comes equipped with bandwidth detection and video SEO. Reviewers have used Wistia to monetize video content, as well as perform successful lead-nurturing campaigns.


14. ClearCompany

Product: ClearCompany
Category: Video Interviewing
City: Boston
Founded: 2004
Employees: 97

ClearCompany is an HR management suite that unifies the hiring workflow so that companies can better the processes of applicant tracking, onboarding, goal alignment and performance management. The solution is an all-in-one platform that works to link performance reviews with hiring so that companies can improve both existing and prospective talents. Some of ClearCompany’s features include: one-click background checks, referral management, video interviewing, interview scorecards and a hiring manager portal. ClearCompany received High Performer badges in the Fall 2017 HR Management Suites Grid® Report and in the Fall 2017 ATS Grid® Report. In August 2017, the company was named one of the Inc. 5000’s fastest-growing private companies in the U.S.


 15. RapidMiner

Product: RapidMiner
Category: Predictive Analytics
City: Boston
Founded: 2007
Employees: 93

RapidMiner is a software platform that was built for data science teams. The product aims to unify data prep, machine learning and predictive model deployment so that data scientists can product insights on any piece of data. The platform includes three modules: RapidMiner Studio (a visual workflow designer), RapidMiner Server (to facilitate collaboration and deployment), and RapidMiner Radoop (a code free data science that pushes computations into Hadoop and SparkRM). In June 2017, the company received the CogX AI Award for “Best Innovation in Predictive Analytics.”


 16. SmartBear Software

Product: SOAPUI
Category: Software Testing
City: Somerville
Founded: 2007
Employees: 344

SOAPUI is a functional testing tool for SOAP and web service testing of APIs. The tool provides a single testing environment for test coverage on a variety of testing types, from functional testing to testing against potential security vulnerabilities. Users can even simulate systems like Apache Maven, Bamboo or ANT builds. Customers can either utilize the free open-source solution or the annual SoapUI PRO version. SoapUI is created by SmartBear Software, which also created software testing tools TestComplete and QAComplete, and code review solution Collaborator. In February 2017, Smartbear was named the Customer Experience Innovation Firm of the Year in Finance Monthly’s first Fintech Awards.


17. Onshape

Product: Onshape
Category: Product and Machine Design
City: Cambridge
Founded: 2012
Employees: 110

Onshape strives to modernize CAD with its parametric 3D modeling solution. Oh, and it runs entirely in the cloud. The product aligns with the way that engineers, designers and manufacturers work: in collaboration with each, previously bogged down by the hassles of software licenses, locked files, restricted version control and hidden IT costs. In July 2017, the company was named one of Forbes Cloud 100. In October 2017, CIOReview named Onshape as one of the most promising collaboration technologies. Add on that Onshape was named one of best free CAD software options of 2017 and Onshape’s future is bright.

“At Onshape, we know that our modern CAD system is only as valuable as our customers think it is. So it’s gratifying to be able to regularly check out our company reviews on G2 Crowd as a ‘State of the Union’ to see how we’re doing. Sure, we feel validated when we see engineers praise our product and tech support, but their candid criticism always motivates us to do better.” Jon Hirschtick, Co-founder & CEO at Onshape


18. Skyword

Product: Skyword
Category: Content Marketing
City: Boston
Founded: 2010
Employees: 311

Skyword is a content marketing solution and freelance community that helps companies create and distribute original content. With the platform, marketers have a space for ideation, editorial and review of content, in additional to publication and optimized amplification. Skyword integrates with Google Analytics to accurately measure digestion and impact of storytelling. The product’s freelance platform facilitates the hiring of freelance writers and content creators without having to wade through third-party job boards or listings. Additionally, the product’s digital asset manager eases the access and use of existing digital assets. Skyword received a High Performer badge in the Summer 2017 Content Marketing Grid® Report.

“Boston/Cambridge is one of the world’s greatest technology hubs with companies transforming virtually every industry. Skyword is proud to be leading marketing transformation with its content marketing technology and services that connect with audiences through extraordinary content experiences.” Tricia Travaline, CMO at Skyword


19. GrabCAD

Product: GrabCAD Workbench
Category: Other CAD
City: Cambridge
Founded: 2009
Employees: 89

GrabCAD Workbench is a cloud-based CAD collaboration solution that facilitates the management and sharing of CAD files across engineering organizations. Versioning is automated, and the tool secures past and present versions of files, easing both internal and external review and revision. With GrabCAD Workbench, engineers are reassured, knowing that they are working on the right file, not on an extraneous, non-updated work.


20. ownerIQ

Product: ownerIQ
Category: Display Advertising
City: Boston
Founded: 2006
Employees: 316

ownerIQ is a programmatic solution for retailers and brands who can leverage the product’s second-party data sharing marketplace. Coex, ownerIQ’s marketplace, allows advertising companies to gain insight about audiences’ current shopping and buying behavior within the market. (To be clear: the second-party data is sourced from brands that already work with each other.) Using the solution, marketers and advertisers can better understand how to best bring value to customers. In November 2017, the company was named one of the fastest- growing companies in North America by Deloitte’s 2017 Technology Fast 500.


21. Quick Base

Product: Quick Base
Category: No-Code Development Platforms
City: Cambridge
Founded: 1999
Employees: 308

Quick Base is a low-code RAD platform that facilitates no-code development of applications by IT professionals. Fast and secure is the name of Quick Base’s game, as the tool doesn’t compromise IT governance or controls despite the efficient way the tool turns ideas into applications. Developers can customize the apps they create with Quick Base as well as automate their ticket and approval workflows. Quick Base received a Leader badge in the Winter 2018 No-Code Development Platforms Grid® Report.


22. Caliper

Product: Maptitude
Category: GIS
City: Newton
Founded: 1983
Employees: 34

Maptitude, produced by Caliper, is a GIS software that merges together geographical data with business intelligence. With Maptitude, organizations can visualize information about customers, territory, facility and overall sales data which, in turn, facilitates the uncovering of hidden opportunities and corporate data trends. The software can be used in myriad industries, as maps can be created on a whim. Caliper also produces TransCAD, a GIS-powered mapping solution that helps transportation professionals digest and store transportation data.

“The Maptitude mapping software team is proud to be able to geospatially empower organizations of all sizes, in a diverse list of industries, and all over the world. GIS and geospatial don’t have to be costly or complicated. Maptitude is setting the standard for mapping software that is low cost, usable by non-techies, and that extends the benefits of location intelligence to more people than ever before. We are also proud that we can bring the power and flexibility of Maptitude to the market at only a fraction of the cost of comparable systems. Making sure that we offer great value has always gone hand-in-hand with a focus on usability and customer support, and it is gratifying to see such customer appreciation!” Stewart Berry, Vice President of Product Management, Mapping Software at Caliper


23. ThriveHive

Product: ThriveHive
Category: Marketing Automation
City: Quincy
Founded: 2011
Employees: 263

ThriveHive is a marketing automation platform built to streamline the overall marketing efforts of small businesses. The product has several modules: a guided marketing platform, website design, SEO optimization and cross-channel marketing functionality. ThriveHive received a High Performer badge in the Fall 2017 Marketing Automation Grid® Report. In November 2017, ThriveHive was named one of Boston’s top 100 tech companies by BuiltIn Boston.

“Boston has become a flourishing technology and innovation hub, so we knew we needed to create something that would really stand out and make a difference. To do this, we developed a one-of-a-kind platform that combines human guidance with easy-to-use technology to make marketing more understandable, effective, and affordable for SMBs. ThriveHive is honored to be recognized and surrounded by such notable companies. We are proud to be making waves in the technology industry with our ever-expanding digital marketing solutions. Customer satisfaction is a true sign of a company’s success, and having the phenomenal feedback on G2 Crowd has only enabled us to grow and improve.” Adam Blake, SVP of Marketing, GM of SaaS at ThriveHive


24. Projector PSA

Product: Projector PSA
Category: Billing
City: Boston
Founded: 2003
Employees: 29

Projector PSA is a professional services automation tool that is focused on improving profit margins and how to best utilize resources. With the tool, service firms can better manage projects and time tracking as it provides a comprehensive overview of organizations. Projector PSA has four modules that helps keep organizations in check: project accounting, resource scheduling, project management and advanced analytics. Projector PSA received a High Performer badge in the Winter 2018 PSA Grid® Report.


25. Reputology

Product: Reputology
Category: Online Reputation Management
City: Boston
Founded: N/A
Employees: 3

Reputology is an online reputation management solution that helps businesses with multiple locations keep an eye on the satisfaction and happiness of their customers. With Reputology, businesses can keep their ears to the ground, respond quickly to centralized feedback and improve business processes based on analysis. Based on the insights and analysis that Reputology can glean, organizations can create quantifiable goals to improve their overall reputation.

Other B2B Boston Tech Companies

While we recognized only the 25 best-reviewed software exports from Boston, there are still an abundance of other B2B tech companies impacting the region’s tech scene. Here’s a rundown of other Boston B2B software companies with their founded dates and total funding.


 For any questions about the methodology or data included in this piece, or to request that your Boston B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at

The State of B2B Tech in Boston in 2018 G2 Crowd looks at the B2B tech scene in Boston and evaluates overall trends, funding and ranks the top B2B tech companies.
Grace Pinegar Grace Pinegar is a lifelong storyteller with an extensive background in various forms such as acting, journalism, improv, research, and content marketing. She was raised in Texas, educated in Missouri, worked in Chicago, and is now a proud New Yorker. (she/her/hers)

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