After 100+ Scans, I Found the 6 Best QR Code Generators

When my friend opened his café, he was all about convenience. He wanted online menus, quick payment links, and an easy way for customers to follow his social media all through QR codes. So, he did what any small business owner would do: Googled a free QR code generator, made a few codes, and printed them on everything.

Then, the complaints started rolling in.

Some customers couldn’t scan them at all. Others ended up on broken links. A few codes were so blurry they looked like abstract art. And the worst part? He had already printed hundreds of menus, flyers, and stickers, only to realize they were useless.

We needed a fix, fast. So, I tested some of the best QR code generator software to see which ones were actually worth using. I looked for ones that weren’t just “free and easy” but reliable, customizable, and built for real-world use. I checked how well they worked across different devices, whether they stayed scannable at different sizes, and if they offered features like tracking and link editing (so he wouldn’t have to reprint everything every time he updated his website). 

After testing 25+ options, I found the best QR code generators that actually do what they’re supposed to. Whether you’re running a business, hosting an event, or just need a QR code that won’t let you down, my list has the best picks.

6 best QR code generators I trust and recommend

After my testing phase, QR code generators became my go-to tool whenever I needed to make information instantly accessible. Whether linking to a website, sharing a digital menu, or setting up a quick payment option, they let me turn any link or data into a scannable code in seconds. Instead of making people type long URLs or search manually, they can just point their phone at a QR code and get exactly where they need to go.

When I first started using QR code generators, I thought they were just simple black-and-white squares that pointed to a website. But there’s way more to it. The right tool lets me customize colors, add logos, track scans, and even update the link behind a QR code without reprinting anything. Whether helping a friend set up QR codes for a café or making one for an event, I want something that’s easy to use, reliable, and doesn’t turn into a pixelated mess when resized.

The best QR code generators are essential for businesses, marketers, and anyone looking to make information instantly accessible. They’re not just about linking to a website; they’re about creating seamless, scannable experiences that work anywhere, anytime.

My take on what makes the best QR code generator

After testing a variety of QR code generators, I realized that simply generating scannable code isn’t enough. What matters is how well the software functions in different environments, whether it offers useful customization, and whether it provides long-term flexibility. 

I wanted the software to handle everything from a simple website link to more complex use cases like app deep linking, payment systems, and event check-ins. 

• Accuracy and reliability in scanning: If a QR code doesn’t scan instantly, it’s a failure. I tested each generator under different conditions, like dim lighting, glossy surfaces, and varying distances. Some QR codes struggled with older smartphone cameras, while others scanned instantly across all devices. The best generators optimized the QR codes for high contrast and error correction, meaning they still worked even if they were slightly damaged, resized, or printed in non-ideal conditions. I also checked for tools that offered a built-in scanability check, preventing issues before printing.
• Customization with functionality: While a plain, black-and-white QR code is fine for personal use, businesses and marketers need more control over design. The best tools allowed me to change colors while maintaining contrast, add logos, round the edges of the QR pattern, and adjust the overall shape of the code. However, too much customization could make QR codes unreadable. Some tools allowed modifications that weakened scanability, so I prioritized those that offered real-time scan tests to prevent errors. 
• Dynamic vs. static QR codes: A static QR code is permanent, meaning the encoded URL or data can’t be changed after it’s generated. This is fine for personal projects but impractical for businesses that frequently update their links. I focused on tools that offered dynamic QR codes, allowing me to edit the destination URL anytime without changing the printed code. The best QR code generator software also provides expiration controls (for limited-time campaigns), password protection (for restricted access QR codes), and API-based management for automated updates.
• Multi-format exporting & print-ready quality: A QR code should work whether it’s printed on a business card, billboard, or product packaging. Some generators only provided low-resolution PNGs, which turned pixelated when resized. I focused on tools that allowed exporting in SVG (scalable for all sizes), EPS (for professional printing), PDF (for vector-based accuracy), and high-DPI PNG (for web use). Proper quiet zones (the white space around a QR code) were also essential, ensuring reliable scans even when the code was placed on a busy background. 
• Advanced features: Analytics are key for businesses using QR codes in marketing campaigns. Some platforms only offered basic scan counts, while the best provided detailed insights like location tracking, device and OS data, peak scanning times, and user engagement tracking. I prioritized tools that supported UTM parameter integration, allowing QR codes to be linked directly to Google Analytics for campaign performance measurement. Some platforms also included A/B testing to compare different QR codes and heatmaps to visualize where scans came from. 
• API and integration capabilities: Businesses that generate hundreds or thousands of QR codes need automation. Some tools required manual input for every code, while others offered full API support for bulk generation. The best platforms integrate with marketing automation tools, CRMs, and website builders like Shopify, WordPress, and HubSpot. This is crucial for companies that frequently update product packaging, event tickets, or app links. Automating QR code generation saves time and reduces human errors.

By evaluating each solution against these enhanced criteria, I ensured that my recommendations would serve not only as a versatile tool for creating QR codes but also as a robust solution tailored to meet the needs of diverse users.

The list below contains genuine user reviews from the best QR code generator software category page. To be included in this category, a solution must:

• Create scannable QR codes for mobile usage
• Allow for customization and design of unique QR codes
• Enable QR codes to be downloaded and published in multiple file formats

*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.  

1. Bitly

When I think of Bitly, I think of link shortening, not QR codes. However, after testing its QR code generator, I was surprised by how well it integrates dynamic QR codes, tracking, and branding tools into one uniform experience. 

It’s clear that Bitly isn’t just offering QR codes as a side feature. It’s positioning itself as a serious contender for businesses that need trackable, professional-looking QR codes with real marketing insights.

I started by generating QR codes for different purposes: linking to a website, sharing a Google Form, embedding a PDF, and directing users to an Instagram profile. The process was incredibly smooth. Unlike many free QR code generators that require manual link updates (or, worse, force you to reprint QR codes every time a link changes), Bitly offers dynamic QR codes by default. This meant I could update the destination URL after printing or sharing the QR code, which is a game-changer for businesses using QR codes on physical marketing materials.

Bitly lets you customize your QR codes with brand colors, logos, and high-resolution output. I tested different branding setups, adjusting colors to match specific marketing themes, and the QR codes maintained their readability across different scanning conditions. While it allows basic visual tweaks, you’re limited to standard QR code shapes, which means no fancy rounded edges, dot patterns, or pixel adjustments like some advanced generators offer.

I also tested how well Bitly-generated QR codes performed on different surfaces and materials. Scanning worked flawlessly whether the codes were displayed on a digital screen, a printed flyer, or even a matte business card. The high-resolution downloads (especially SVG and PDF exports) ensured that there was no pixelation or blurring, even at large print sizes. However, I did notice that if I placed a dark-colored QR code on a similarly dark background, some scanners struggled, so contrast adjustments were necessary.

One of Bitly’s biggest strengths is its comprehensive tracking system. Since the platform is built for URL management, its QR code analytics are far more detailed than most standard QR code generators. I could track the number of scans over time, device type, location of scans (useful for regional marketing), and referrer insights.

I found this data particularly useful when testing QR codes in different locations. For example, I placed one on a social media post, another on a printed brochure, and another on a physical poster. Within hours, I could see exactly which placement generated the most scans. If you’re running a marketing campaign and need insights on which QR codes are performing best, Bitly makes it incredibly easy to compare and optimize your strategy.

Bitly fell short in design flexibility. While it lets you tweak colors and add logos, you can’t fully customize the shape of the QR code, as some dedicated QR code tools allow. Also, while the free version exists, you’ll need a paid plan to access dynamic codes, branding, and analytics.

What I dislike about Bitly:

• I found Bitly ideal for individual QR codes, but it falls short when it comes to bulk generation. This might not be the most efficient option if you need to create a large batch of QR codes at once.
• Despite the customization options, I think Bitly has limited design flexibility. I could adjust colors and logos but couldn’t fully customize the QR code’s shape or pattern like with some specialized QR generators.

What G2 users dislike about Bitly:

“The only downside I have faced with the platform is that you can just shorten 100 URLs a month and generate 2 QR Codes per month. I hope they reduce the price for paid plans for small startups like us.”

- Bitly Review, Saurav S.

2. Popl

I first came across Popl looking for digital business card solutions, but I quickly realized its QR code generation features are just as impressive. Unlike traditional QR code generators that focus on linking to websites, Popl is all about networking and professional connections. It’s designed to make exchanging contact info seamless, which means it does a few things better than most generic QR code tools.

I tested Popl by creating a digital business card QR code that, when scanned, instantly pulled up my contact details, social media links, and even a customized bio. The process was fast and intuitive, and I liked that I could tweak how my information was displayed. Instead of just dumping users onto a basic webpage with my contact info, Popl formatted everything neatly, making it feel polished and professional.

But Popl isn’t just about digital business cards. I also experimented with QR codes for events, websites, and social media links, and the platform handled all of them smoothly. However, where it really stands out is its NFC integration. It’s one of the few platforms that lets you create a QR code that also works with NFC devices. This means someone can scan my QR code or just tap my Popl device (a small, scannable tag or card), and they’ll get my contact details instantly.

Popl offers some decent design options for QR codes, allowing me to change the color, add my logo, and choose different styles. While the customization isn’t as deep as some other tools, the focus here is more on functionality and ease of use rather than aesthetic-heavy QR codes. The ability to embed social media links, payment details, and even personal websites made it feel like a networking powerhouse.

I also tested how well Popl QR codes worked in real-world scenarios. The scan speed was instant on both Android and iPhone, and it worked well on both printed business cards and digital screens. Even when I resized the QR code for a tiny card format, it scanned perfectly. 

However, Popl’s focus on digital identity means it lacks advanced features like detailed analytics or bulk QR code creation. It’s built more for individuals and professionals rather than businesses running large-scale campaigns.

Another issue? The lack of in-depth analytics. While I could see how many times my QR code was scanned, I had no access to user location, device type, or traffic source tracking. This makes Popl far less useful for marketing or business intelligence purposes.

What I dislike about Popl:

• The biggest issue is that only digital business card QR codes can be updated after creation. If I generated a QR code for my website or social media, I couldn’t change the link later without creating a brand-new QR code.
• Scanning became hit-or-miss when I tested a downsized QR code on a business card. The lack of a scanability checker meant I had no warning that my QR code might not work at smaller sizes.

What G2 users dislike about Popl:

“The one thing I've been troubled with is that they seem to have a need to make changes to the interface too often. As we've grown, we've utilized their new QR code generator to print a QR on a sticker placed on the router that sends them to their portal, which becomes a bit confusing when combined with the number of links. Rearranging things makes this even more complex.”

- Popl Review, Kevin F.

3. Uniqode

Uniqode (formerly Beaconstac) isn’t just another QR code generator. It’s a full-fledged marketing and security solution for businesses that need more than a basic code. 

While many QR code tools focus on simple link redirection, Uniqode takes things a step further with features like dynamic QR codes, advanced tracking, retargeting, enterprise-grade security, and bulk automation.

I tested Uniqode for several use cases: marketing campaigns, secure document sharing, and large-scale QR code management. Right away, one thing stood out: it’s built for businesses. The platform is SOC-2 and GDPR-compliant, meaning it meets strict security and privacy regulations. That makes it ideal for companies that need to generate QR codes for confidential documents, employee access, or sensitive information.

Dynamic QR codes are a must-have for business use, and Uniqode makes editing QR code destinations seamless. I created QR codes for landing pages, PDFs, and app downloads, then updated the links later without breaking the existing QR codes. I also tested QR codes for digital menus and event check-ins, and it was reassuring to know that if the link ever needed to change, I wouldn’t have to reprint everything.

Uniqode’s bulk generation tools were another major plus. Unlike most QR generators, which require creating codes individually, Uniqode allows you to create thousands of dynamic QR codes with unique destinations, which is perfect for large campaigns, multi-location businesses, and event ticketing systems.

Uniqode offers deep customization options, allowing me to create QR codes that feel part of a brand’s identity rather than generic black-and-white squares. While the design flexibility was great, the customization tools weren’t as beginner-friendly as I’d hoped. Some advanced options required extra tweaking, and it took me longer to finalize my designs compared to simpler QR code generators.

 Unlike many free QR code platforms that only track the number of scans, Uniqode provides granular analytics, including user location, device type, time-based scan insights, etc.

But the most unique feature? Retargeting. I linked a QR code to a product page and later used Facebook and Google retargeting to serve ads specifically to people who had scanned it. This is a powerful marketing strategy that most other QR code generators simply don’t offer.

What I dislike about Uniqode:

• Unlike some QR code platforms that let you pay per QR code or buy a one-time package, Uniqode is strictly subscription-based, which may not suit smaller businesses or one-time users.
• While Uniqode’s branding and design options were extensive, some advanced features weren’t as intuitive as I expected. I had to spend extra time adjusting layouts and testing scan readability.

What G2 users dislike about Uniqode:

“I would love to have a way to retire older codes easily but maybe archive and then reuse them. We are a non-profit, so I need to keep costs somewhat low, but we always need dynamic codes. It would be great to keep a reference on what we used a code for in one project even if we recycle that code for something new later on.”

- Uniqode Review, Angie D.

4. QRFY

When I first tried QRFY, I expected it to be another QR code generator with basic link redirection. After testing its features, I realized it’s one of the most flexible and user-friendly options for small businesses, marketers, and professionals who need more than just a static QR code.

What really stood out was how QRFY lets you create QR codes for different content types, not just links but also PDFs, images, landing pages, and even feedback forms. I started by creating a QR code for a product brochure and then tested how easy it was to swap out the file without generating a new code. 

Another feature I didn’t expect? Built-in file hosting. Unlike other generators that force you to upload documents to Google Drive or Dropbox, QRFY lets you upload PDFs and images directly to its platform, which means no broken links and no need to rely on third-party storage. This was particularly useful when I tested QR codes for restaurant menus, event flyers, and marketing brochures, where having direct file access made things much simpler.

I also experimented with QRFY’s landing page QR codes, which allow you to create a simple, mobile-friendly page directly within the platform. This is great for businesses that don’t want to send users to a generic website but still need a quick, branded experience. I created a promotional page that worked well for sharing event details, special discounts, and contact forms without needing a full website. It’s a feature I hadn’t seen in many other QR code generators.

One unique feature I didn’t see in most other QR generators was email notifications for scans. I enabled this feature to see how well it worked and found it to be really useful for tracking real-time engagement. Whenever someone scanned my QR code, I got an email update, which would help monitor campaign performance without constantly checking the dashboard.

That said, the analytics lacked deeper insights like referrer tracking, heatmaps, or conversion tracking, which would have been useful for more advanced marketing campaigns. If you’re running a major advertising effort, you might need something with more advanced reporting and integration with Google Analytics.

While I loved that QRFY lets me upload PDFs and images directly, there are file size limits, which meant I couldn’t upload larger documents or high-resolution images without running into issues.

What I dislike about QRFY:

• Unlike Uniqode, QRFY doesn’t let me retarget users who scanned my QR code with Facebook or Google ads, which is something businesses running paid campaigns might miss.
• There is no API or automation for bulk QR code creation. If I needed to generate hundreds of QR codes for a business campaign, QRFY wasn’t the best tool for it. Unlike competitors, it doesn’t offer API integrations or bulk processing features.

What G2 users dislike about QRFY:

“After you create a QR code, which is free on most QR creator webpages, they con you into joining a subscription service, which costs more than you should pay for something that is otherwise free. I printed a research poster linking a journal publication and found out after it was printed that QRFY would deactivate my QR code if I did not pay for a $120 minimum subscription for a QR code that should be free. Please beware. I have read this happening to so many people.”

- QRFY Review, Alain B.

5. BL.INK

At first glance, BL.INK looks like a standard link shortener with QR code functionality, but after testing it, I realized it’s built for businesses that need long-term flexibility in how they manage links, QR codes, and campaigns. 

Unlike tools that focus on bulk QR generation or deep customization, BL.INK is about ensuring your links and QR codes stay relevant over time without needing to recreate or reprint anything.

One of the biggest advantages? I could attach multiple destinations to a single QR code and set rules for where it sends users based on location, device, or time of day. I tested this by creating a QR code for a promotional campaign and configuring it so that users in different locations were directed to region-specific landing pages. That’s valuable for businesses with multiple store locations, international audiences, or time-sensitive promotions.

I also experimented with date-based redirections, setting up a QR code that sent users to an early-access signup page before a product launch and automatically switched to the live product page after launch day without me having to touch it again. For businesses running timed promotions, seasonal sales, or event check-ins, this feature alone makes BL.INK stands out.

Another unexpected but useful feature was the auto-expiring links. I created a QR code for an exclusive discount offer and set it to expire after 1,000 scans. Once the limit was reached, it redirected users to a “Sorry, this deal has ended” page. If you’re running limited-time offers or don’t want outdated QR codes floating around forever, this built-in expiration control is a lifesaver.

However, this level of automation doesn’t come cheap. While BL.INK offers a free trial. Most of these advanced features require a paid plan, which might not be worth it if you only need a few QR codes. It’s a tool built for businesses managing campaigns over time, not casual users looking for a quick QR solution.

BL.INK is not designed for large-scale QR code generation or deep visual customization. This tool is probably overkill if you just need a simple QR code for a menu, flyer, or personal use. But if you’re a business running multi-location campaigns, time-sensitive promotions, or needing smarter QR codes that adapt to different users, BL.INK gives you control and flexibility most other generators don’t.

What I dislike about BL.INK:

• Similar to Popl and QRFY, I didn't find BL.INK ideal for bulk QR code generation. The tool is more about managing a few high-value QR codes over time rather than mass-producing them.
• Setup for advanced features took longer than expected. While I appreciated the flexibility, configuring multi-destination rules required more clicks and testing than I would have liked. It wasn’t something I could set up in a couple of minutes.

What G2 users dislike about BL.INK:

“The visual data is hard to read. Easier to just look at the raw data than the visual representation in BL.INK.”

- BL.INK Review, Maille C.

6. QRcodeChimp

QRcodeChimp is built for branding, engagement, and visually appealing designs. Unlike tools focused on link tracking, automation, or business analytics, QRcodeChimp is all about making QR codes look good while providing interactive features that encourage user engagement.

The sheer variety of QR code styles and shapes was impressive. Most QR code generators offer basic square designs with minor color tweaks, but QRcodeChimp goes way beyond that. I created QR codes in the shape of hearts, stars, animals, and even company logos (something I haven’t seen in most other platforms.) For brands that want their QR codes to stand out, this level of customization is a huge advantage.

I tested this by creating a custom-shaped QR code for a boutique coffee shop and embedding it in a promotional flyer. Instead of a generic black-and-white square, I designed a coffee cup-shaped QR code with the shop’s logo inside. It scanned instantly across different devices, proving that functionality wasn't compromised even with these unique shapes.

Another feature that stood out was the QR code landing page builder. Instead of just linking users to a static webpage, QRcodeChimp lets you create mini landing pages right within the platform. I tested this by setting up a coupon QR code, which led to a beautifully designed page with a countdown timer and a call-to-action button. This is a game-changer for businesses that don’t have a dedicated landing page for promotions but still want a professional-looking destination for QR scans.

However, while QRcodeChimp excels in visual creativity and interactive QR codes, I noticed that it lacks advanced tracking features. I could see basic scan counts and device types, but I couldn’t get deeper insights like user location or referrer tracking. This might not be the right tool if you need detailed analytics for a marketing campaign.

Another drawback? The free plan is extremely limited. While QRcodeChimp lets you design stunning QR codes, most of the best features (like dynamic QR codes, retargeting, and premium templates) are locked behind a paywall. You'll need to upgrade if you want to create fully branded, editable QR codes.

What I dislike about QRcodeChimp:

• Complex QR designs don’t always scan well at smaller sizes. While I loved the unique shapes and intricate designs, some QR codes with too much detail became harder to scan when resized for business cards or small flyers.
• Not the best for long-term QR code management. While it’s great for branding and interactive engagement, QRcodeChimp lacks some of the long-term QR code management tools (like dynamic redirections and retargeting) that businesses may need for ongoing campaigns.

What G2 users dislike about QRcodeChimp:

“While QRcodeChimp offers a range of impressive features, there are a few areas that could use improvement. One aspect that I find limiting is the free plan's restrictions. While it's understandable that advanced features would require a premium subscription, the limitations on the number of QR codes and scans in the free plan can be a bit constraining for small businesses or individuals just starting out.”

- QRcodeChimp Review, Rehan K.

Frequently asked questions about the best QR code generators

Have more questions? Find more answers below.

What is the most trusted QR code generator?

There isn’t a single official QR code generator, but platforms like Bitly, Uniqode, and BL.INK is widely trusted for its security, reliability, and advanced features. Uniqode is particularly strong for businesses needing GDPR and SOC-2 compliance, while Bitly and BL.INK is preferred for its link tracking and analytics capabilities.

Is there really a free QR code generator?

Yes, several platforms, including QRFY, QRcodeChimp, and BL.INK, offers free static QR code generation. However, free versions typically lack dynamic QR codes, scan tracking, and customization options. Free generators work fine if you only need a basic, one-time-use QR code, but businesses looking for editing and analytics will need a paid plan.

Is there an official QR code generator?

No, QR codes are an open-source technology, so there isn’t a single official generator. Denso Wave, the company that invented QR codes in 1994, offers a generator, but most users prefer third-party tools like Bitly, Uniqode, or QRcodeChimp for their modern features, dynamic QR codes, and tracking options.

Can I create a free QR code that never expires?

Yes, most free QR code generators allow you to create static QR codes that never expire. However, if you need the ability to update the link or track scans, you’ll need a dynamic QR code, which usually requires a paid plan. Free QR codes will always work if the destination link or file remains active.

Can I track who scans my QR code?

Yes, but only if you use a QR code generator with analytics features. BL.INK, Uniqode, and QRFY offer scan tracking, showing details like device type, scan location, and engagement time. Free QR code generators usually don’t include tracking, so a paid plan is necessary if you need marketing insights or performance data.

Do QR codes have a scan limit?

Static QR codes have no scan limit and will work indefinitely. However, many free plans for dynamic QR codes limit the number of scans before requiring an upgrade. If you’re using a free dynamic QR code generator, check the terms to avoid your QR code unexpectedly stopping after a certain number of scans.

The future is QR-tastic

Thinking back to the café experience that kicked off this whole journey, I can’t help but appreciate how something as simple as a well-placed QR code can make life easier. After testing some of the best QR code generators, I’ve seen how a well-designed QR code can remove friction, speed up interactions, and make information instantly accessible.

Not all QR code generators focus on the same things. Some excel at design and branding, others prioritize tracking and analytics, while some are built for bulk generation and automation. The best choice depends on your specific needs and how much flexibility you want.

If you haven’t tried making a QR code yet, now’s the time. Whether for a business, an event, or a personal project, test one out, scan it yourself, and see how it performs. A QR code should work effortlessly, guiding people where they need to go without extra steps or confusion. Now, create, scan, and simplify the way you share.

QR codes can be powerful for driving sales, boosting engagement, and enhancing customer experience. Check out our guide on using QR codes for marketing and discover creative ways to maximize your impact.