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Stephen Jeske

Stephen Jeske is a content strategist at MarketMuse, the AI platform that lets marketing teams build high-quality content at scale. Craft content that improves organic search rankings, drives expertise in your industry and impacts revenue.

10 Common Search Queries to Target Your Audience Better

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10 Common Search Queries to Target Your Audience Better

Search offers a far richer experience than ever.

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TF-IDF (Term Frequency-Inverse Document Frequency) Explained

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TF-IDF (Term Frequency-Inverse Document Frequency) Explained

Term frequency inverse document frequency (TF-IDF) is a contentious term frequently mentioned...

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Why Understanding User Intent Is Critical (+Examples)

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Why Understanding User Intent Is Critical (+Examples)

If you're struggling to rank pages, despite your best keyword optimization efforts, it's time to...

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