Shivani Ramakrishnan

Shivani Ramakrishnan is a content strategist for Freshsales at Freshworks. When she isn’t writing, Shivani spends time with her dog Caesar, pens poems, or gets lost in fantasy TV shows and movies (reruns, anyone?).

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10 Key CRM Functions to Personalize Customer Relationships

Today’s competitive market requires businesses to create engaging customer experiences to attract...

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