Reetu Kainulainen

Reetu Kainulainen is the CEO and Co-Founder of Ultimate, the world’s leading virtual agent platform custom-built for support. Started in 2016, with a global client base far exceeding its Berlin and Helsinki-based roots, the company is transforming how customer service works for brands and customers alike. Reetu is passionate about using AI to scale customer service and – as importantly – to make agents’ careers more rewarding.