Nick Shaw is the Chief Revenue Officer (CRO) of Brightpearl, a retail-focused digital operations platform for sales and inventory management software, accounting, logistics, CRM and more. He is responsible for EMEA Sales, Global Marketing, and Alliances.
The price of a product or service is the major factor in a potential customer’s purchase decision.
E-commerce platforms are no longer secondary to that of brick-and-mortar stores.