As the Global Content Marketing Manager at MRP, Michael McGoldrick is currently responsible for the management of content across functions and silos to deliver an effective marketing strategy and editorial plan to meet business objectives at the lowest possible cost. Supporting development and execution of all aspects of the corporate marketing program, Michael also develops editorial governance including content categorization and structure, content development, distribution, and measurement.
In an age when modern marketing dominates content and conversations, tried-and-tested tactics like...
One of marketing’s biggest challenges has always been justifying a budget.
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