Mark Traphagen is Vice President of Content Strategy for Aimclear. He is a sought after speaker at conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal. Of course, he also regularly publishes on the Aimclear blog as well.
Google Analytics is probably one of Google’s greatest gifts to the marketing world (second only to...