Explore Topics
Explore Topics

Expand your knowledge. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone.
- Sales
- Tech
- All Topics
Subscribe and never
miss a post.
Curated Content
Curated Content

Your time is valuable. Cut through the noise and dive deep on specific topics from some of our most popular categories.
Popular

Project Management

Video Conferencing

E-Commerce Platforms

Marketing Automation

Artificial Intelligence

AR Visualization

3D Printing

Prototyping

Hybrid Cloud Storage

Object Storage

Healthcare Analytics

Statistical Analysis

Terminal Emulator

SD-WAN

DDoS Protection

IoT Security

Network Management

Application Server

Cloud File Storage

Server Virtualization

G2 Content Series

GTM Innovators

2 Million Reviews

REACH 2023
Resources
Resources

We have all the tools and guides you need to excel at your job and on G2 – and it’s all free.
Hubs
- G2 Vendor Resource Hub
- Technology Glossary
Guides
Subscribe and never
miss a post.
G2 Community
G2 Community

Interested in engaging with the team at G2? Hear from guest contributors, industry leaders, and our own talented G2ers.
Series
About Us
Subscribe and never
miss a post.

Request a demo

Home
Our Writers
Current: Mads Fosselius

Mads Fosselius

For 20+ years, Mads has had a singular focus to drive, revive, and accelerate change in the customer service space. By transforming contact centers' functions and empowering customer service agents, Mads has successfully enriched the agent and customer service experience across key global markets.

Why Customer-Led Buying Is the Way Forward for SaaS

Contributor Network

Why Customer-Led Buying Is the Way Forward for SaaS

In many circumstances, companies are debating whether to focus on a sales-led or product-led...

by Mads Fosselius