Leigh Kessler is VP of Marketing and Communications at donor management software platform CharityEngine and a frequent speaker on branding, fundraising, data and technology. He is a former nationally touring headline comedian and has appeared on numerous TV shows including VH1's "Best Week Ever," CNN's "Showbiz Tonight," Discovery Channel, and Sirius Radio. He has overseen and informed research and branding strategies for some of the most well-known brands in America.
If your nonprofit is considering a peer-to-peer fundraising campaign, you’ve probably read all...
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