Kusum Jahnavi is a Content Marketing Intern at G2. She applies her business degree to gain a holistic understanding of the industry, exploring everything from SEO and social media to market analysis. While learning the full marketing landscape, she is honing her skills in creating valuable content and using data analytics to measure its performance. She believes the best marketing doesn't just make promises; it builds trust by using clear data to prove its real-world value.
The external threat is a visible storm; the insider threat is a slow leak in the heart of the ship.
It's a strange new world when your choice of AI assistant feels less like picking a software and...