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Kara Kennedy

Kara is the market director of the B2B services & industry vertical markets at G2. She is passionate about understanding people's business problems and educating software buyers to make informed purchasing decisions. Kara builds meaningful relationships with vendors and providers to ensure end users understand the solutions available to them. She has spent the last four-plus years building G2's market research team and is dedicated to developing industry-leading taxonomies and resources. Her coverage areas include industry verticals, services, and buyer behavior.

Tech

What is CRM: Everything You Need to Know

Every sales team wants to build the best relationships with prospects and customers.

Tech

What is Digital Twins (+Impact on Business Modernization)

A digital twin is an exact digital replica of a product, process or service. This living model...

Tech

Internet of Things Trends: IoT is the Next Industrial Revolution

The internet of things (IoT) is helping digitally transform businesses where data needs to be...

Tech

What Is a Mesh Network? (+Impact, Examples, and Predictions)

Mesh networks are networks made up of devices and nodes (physical redistribution points which receive...

Tech

What is Edge Computing? (+How It's Revolutionizing Businesses)

Data is the driver for the internet of things (IoT). The collection, sending and processing of...

Tech

The State of B2B Australia Tech in 2018

When you think of Australia, what's the first things that comes to mind?

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