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Forum Sheth

Forum has been writing SaaS content for over half a decade now. In her current role as the Head of Content Marketing at WebEngage, she has successfully built and trained a team of content marketers who strive to create content that strikes a chord with product and marketing professionals in a massively crowded marketing automation space.

Guest Post

13 Customer Retention Strategies to Increase Conversions

If you represent a B2C business, you’d know how challenging it is to acquire new customers. 

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