Fiona Stevens

Fiona Stevens is Director of Marketing at LoyaltyLion. With over 15 years’ experience in Marketing, she has worked in-house and agency side across many functions including PR, SEO, content and most importantly, loyalty. She has specialized in Marketing for the retail and e-commerce space for the past decade.

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What's Your Returning Customer Rate and How to Improve It

Why should you be obsessed with your returning customer rate (RCR)?

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