Claire McGregor is co-founder and CMO at Appbot, the industry-standard tool that helps companies like Twitter, BMW, and Microsoft monitor and analyze app reviews and Amazon reviews. Appbot also offers Voice of the Customer tools to analyze data from popular helpdesk and survey tools, making it easy for app developers to understand all parts of the customer journey. Prior to Appbot Claire was Head of Marketing at Agworld, an Australian agritech company.
Online reviews have skyrocketed in importance in recent years.