Alex DiSebastian

Alex DiSebastian is the Internet Marketing Director at PaperStreet, a digital marketing agency that serves the legal industry. Alex has led internet marketing, PPC, and SEO teams to achieve top rankings (organic and paid) for numerous competitive keywords and maintained their positions, generating millions of dollars a year in revenue for his clients.

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How to Quantify Return on Investment (ROI) in Digital Marketing

The ultimate goal of all forms of marketing is a return on investment (ROI).

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