Explore Topics
Explore Topics

Expand your knowledge. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone.
- Sales
- Tech
- All Topics
Subscribe and never
miss a post.
Curated Content
Curated Content

Your time is valuable. Cut through the noise and dive deep on specific topics from some of our most popular categories.
Popular

Project Management

Video Conferencing

E-Commerce Platforms

Marketing Automation

Artificial Intelligence

AR Visualization

3D Printing

Prototyping

Hybrid Cloud Storage

Object Storage

Healthcare Analytics

Statistical Analysis

Terminal Emulator

SD-WAN

DDoS Protection

IoT Security

Network Management

Application Server

Cloud File Storage

Server Virtualization

G2 Content Series

GTM Innovators

2 Million Reviews

REACH 2023
Resources
Resources

We have all the tools and guides you need to excel at your job and on G2 – and it’s all free.
Hubs
- G2 Vendor Resource Hub
- Technology Glossary
Guides
Subscribe and never
miss a post.
G2 Community
G2 Community

Interested in engaging with the team at G2? Hear from guest contributors, industry leaders, and our own talented G2ers.
Series
About Us
Subscribe and never
miss a post.

Request a demo

Home
Our Writers
Current: Ajit Narayan

Ajit Narayan

Ajit Narayan is a marketing and advertising industry veteran. He’s currently the CMO of Socxo, a global Saas company focused on building organic social media marketing solutions. Ajit has built marketing strategies for two brands: Socxo and Socxly.

What Is Advocacy Marketing? Let Your Customers Speak for You

Contributor Network

What Is Advocacy Marketing? Let Your Customers Speak for You

Customers expect a frictionless, personalized experience.

by Ajit Narayan