Aishwarya is a Product Marketer at Zoho Campaigns, the email marketing platform from Zoho’s business suite. She is a techno-futurist and has a passion for driving marketing through technological humanism. She loves writing as much as painting, and certainly wishes to retire on one of those seascapes she paints.
Personalization isn't a new term in email marketing — we've heard a lot about it from time to time.
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