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The State of B2B Tech in Atlanta in 2018

Jasmine Lee
Jasmine Lee  |  January 2, 2018

Move aside, Delta Airlines, you are not the only significant business presence in the city of Atlanta, Georgia.

Tech is starting to make itself pretty comfortable in the most accessible city in the world. Notable B2B companies, incubators and startup accelerators are settling down in Atlanta thanks to a dynamic duo of a pretty fantastic cost of living situation and feel-good warm weather. And in September 2017, Atlanta threw in its bid for getting Amazon’s second HQ campus.

The Atlanta Tech Ecosystem

Did you know that Atlanta Tech Village, a supportive community for the city’s burgeoning startup ecosystem, is the fourth-largest tech hub in the world? Yah. That backs up the claim of Frank Strong, host of “Off Script”, a Q&A series with notable figures in the Atlantean B2B tech world: “Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity and marketing technology (martech) which is great locally.”

That effort by Atlanta is represented in its standing in Cushman & Wakefield’s annual “Tech Cities 1.0 Report,” released in June 2017. Atlanta clocked in as No. 17 on the Top 25 Tech Markets to Watch list.

Even better, Forbes Magazine recognized the city in its “5 U.S. Cities Poised to Become Tomorrow’s Tech Meccas” article. According to Forbes, the total number of tech jobs have grown — nay, exploded — almost 47 percent since 2010, as “opportunities for Atlanta-based tech jobs, including software developer, software programmer, and computer support roles” have, yes, exploded.

The_State_of_B2B_Tech_in_2017_chart_atlanta

 Note: Only software vendors on G2 Crowd with headquarters currently in the Atlanta area are included in graph.


 

We have compiled data on the state of the Atlanta B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Atlanta. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s more than 300,000 B2B software and services reviews, or from public data sources such as LinkedIn, Crunchbase or each vendor’s website.


Top B2B Atlanta Tech Companies in 2019

mailchimp

1. MailChimp

Product: MailChimp
Category: Email Marketing
City: Atlanta
Founded: 2001
Employees: 572

With an impressive 3,712 reviews on G2 Crowd, MailChimp is both a leader in the Email Marketing and a leader within our Atlanta-based products. MailChimp is a marketing automation platform that, because it integrates with most e-commerce platforms, can be used by both small e-commerce shop and large online retailers. With MailChimp, users can create email marketing campaigns and targeted ad campaigns, automate manual tasks, optimize social media advertising and even create landing pages. MailChimp received a Leader badge in the Fall 2017 Email Marketing Grid® Report. The platform was also named the best free email marketing tool in 2017.


gather

2. Gather

Product: Gather
Category: Event Management Platforms
City: Atlanta
Founded: 2012
Employees: 77

With 249 reviews on G2 Crowd, Gather is a High Performer in our Event Management Platforms category and a leader within our Atlanta-based products. Gather is an all-in-one event management platform that helps users focus on actual event planning rather than simply managing daily tasks. With Gather, users can insert an automated booking inquiry widget onto their websites, send out proposals and contracts, accept payment and track any and all data points surrounding a private event. The product received a High Performer badge in the Fall 2017 Event Management Platform Grid® Report.


outsystems

3. OutSystems

Product: OutSystems
Category: Low-Code Development Platforms
City: Atlanta
Founded: 2001
Employees: 719

With 95 reviews on G2 Crowd, OutSystems is both a leader in our development categories and a leader within our Atlanta-based products. OutSystems is a low-code development platform that is built to facilitate the quick and efficient creation and building of apps and web portals. OutSystems lives up to its low-code name, offering a modular block of operation that bypasses the need to create and watch code. (Users also mention, though, that those who want to go the old-fashioned code route still can.) The product allows for full-stack development, single-click deployment and in-app feedback. OutSystems received a Leader badge in the Spring 2017 Low-Code Development Platforms Grid® Report.


winmo

4. Winmo

Product: Winmo
Category: Sales Intelligence
City: Atlanta
Founded: 1995
Employees: 92

 

With an impressive 164 reviews on G2 Crowd, Winmo is a High Performer in our Sales Intelligence category and a leader within our Atlanta-based products. Winmo facilitates sales professionals effectively target North American marketers. The product is an updated version of List Partners Inc.’s The List Online product, pooling all of its functionality towards creating the largest resource for advertiser-agency relationships. With Winmo, users can discover actionable sales intelligence that will best engage with high-value prospects. Additionally, the product integrates with CRM platforms like Salesforce, AdForum, and Moat. Winmo received a High Performer badge in the Fall 2017 Sales Intelligence Grid® Report.


callrail

5. CallRail

Product: CallRail
Category: Inbound Call Tracking
City: Atlanta
Founded: 2011
Employees: 114

With an impressive 403 reviews on G2 Crowd, CallRail is both a Leader in our Inbound Call Tracking category and a leader within our Atlanta-based products. CallRail provides call tracking capabilities and metrics for marketers. The product also scans through those metrics and analyzes them to identify hot leads and missed opportunities. CallRail feeds call conversion data directly into Google Analytics so that users can discover which campaigns drive phone call conversations. The product received a Leader badge in the Fall 2017 Inbound Call Tracking Grid® Report.


salesloft

6. SalesLoft

Product: SalesLoft
Category: Email Tracking
City: Atlanta
Founded: 2011
Employees: 219

SalesLoft is a sales engagement platform that enhances sales emails with personalization; deployed cadences; and integration with Gmail, Outlook, and Salesforce. It has an impressive 359 reviews on G2 Crowd. In addition to tracking sent emails, click rates and replies, the product takes an account-based approach to sales communication. SalesLoft received Leader badges in the Fall 2017 Email Tracking Grid® Report, the Fall 2017 Sales Intelligence Grid® Report, and the Fall 2017 Outbound Call Tracking Grid® Report.


terminus

7. Terminus

Product: Terminus
Category: Account-Based Execution
City: Atlanta
Founded: 2014
Employees: 131

Terminus, which has 47 reviews on G2 Crowd, helps B2B marketers send targeted, personalized digital ads to the right people and the right accounts. Terminus’ platform provides users with flexibility and control as they craft their business’ advertising campaigns; this ends up pretty helpful, as Terminus facilitates tailoring ads to specific personas. Additionally, Terminus’ account engagement module has a robust integration with Salesforce CRM. The product received High Performer badges in the Summer 2017 Account-Based Reporting Grid® Report and the Summer 2017 Marketing Account Management Grid® Report.


wideangle

8. WideAngle

Product: WideAngle
Category: Performance Management
City: Atlanta
Founded: 2013
Employees: 5

WideAngle, which has 46 reviews on G2 Crowd, supplements company performance reviews, by providing a management tool that ensures that every one-on-one meeting between manager and team member is productive and documented. Via WideAngle, a manager can set up a one-on-one, prepare for the meeting with either a template or a brief, and send a follow-up report post-meeting. The product received a High Performer badge in the Fall 2017 Performance Management Grid® Report.


calendly

9. Calendly

Product: Calendly
Category: Online Appointment Scheduling
City: Atlanta
Founded: 2013
Employees: 50

Calendly is an easy-to-use online scheduler that helps users avoid the slog of back-and-forth organization of meetings, events and other time slots. Calendly is most similar to polling tool Doodle, both in its streamlined interface and dissemination to relevant users. The product also integrates with most, if not all, online calendars, and apps like Zapier and Slack, which makes it that much more productive for users.


izenda

10. Izenda

Product: Izenda
Category: Embedded Business Intelligence
City: Atlanta
Founded: 2002
Employees: 53

Izenda is a self-service, embedded BI tool built for software product teams. The product, which has 45 reviews on G2 Crowd, is modular (the portal can standalone or integrate, depending on your need), scalable, open with exposed REST API endpoints, and secure. Izenda received a High Performer badge in the Winter 2018 Embedded BI Grid® Report and the Winter 2018 Self-Service BI Grid® Report.


fullstory

11. FullStory

Product: FullStory
Category: Customer Success
City: Atlanta
Founded: 2014
Employees: 65

FullStory, which has 28 reviews on G2 Crowd, captures the overall digital experience of an e-commerce website visitor. FullStory takes the functionality of digital analytics and leverages it to unearth customer insights across an application or web page. The product does more than just monitor, track and playback clicks, hovers and other web visitor behavior — it records those movements and recreates the site for analysis and future improvement. FullStory received a High Performer badge in the Fall 2017 Customer Success Grid® Report.


2checkout

12. 2Checkout (formerly Avangate)

Product: 2Checkout (formerly Avangate)
Category: E-Commerce Platforms
City: Atlanta
Founded: 2006
Employees: 200

2Checkout (formerly Avangate) is an e-commerce platform with 51 reviews on G2 Crowd that offers features such as: a rich catalog manager, a deft platform for payment acceptance and subscription management, and business intelligence. 2Checkout also has an affiliates network that helps increase an online business’ online market presence, no matter the niche market. The product received High Performer badges in the Fall 2017 E-Commerce Platforms Grid® Report and the Fall 2017 Subscription Management Grid® Report.


clickdimensions

13. ClickDimensions

Product: ClickDimensions
Category: Marketing Automation
City: Atlanta
Founded: 2010
Employees: 178

ClickDimensions has 84 reviews on G2 Crowd and is a marketing automation solution that is embedded within the Microsoft Dynamics 365 CRM system. Users can access ClickDimensions’ campaign creating and executing functionalities through the Dynamics 365 platform. The product also integrates with event management platforms and web conferencing systems, further bridging the gap between marketing and sales. ClickDimensions received a High Performer badge in the Fall 2017 Marketing Automation Grid® Report.


memberclicks

14. MemberClicks

Product: MemberClicks
Category: Association Management
City: Atlanta
Founded: 1998
Employees: 85

MemberClicks is an association management solution that eases administrative overhead, better manages members in a CRM-like database, drives community engagement, handles payment and dues, and facilitates the broadcasting of email updates. MemberClicks services professional associations, trade associations and any-sized chambers of commerce. The product even offers a solution that’s tailored specifically for the needs and requirements of associations that have a small number of staff members.


qtest

15. QASymphony

Product: qTest
Category: Software Testing
City: Atlanta
Founded: 2011
Employees: 115

The qTest platform is a suite that is comprised of software testing tools, and it has 25 reviews on G2 Crowd. The suite includes software test case management, data visualizations, testing session recordings and documentation, and a continuous testing solution. qTest also integrates with test automation tools, which improves the overall efficiency of your software testing lifecycle. qTest received a High Performer badge in the Summer 2017 Software Testing Grid® Report.


berke

16. Berke

Product: Berke
Category: Pre-Employment Testing
City: Atlanta
Founded: 2005
Employees: 33

Berke is a pre-employment assessment solution that optimizes the hiring process. With Berke, hiring managers can mix and match tests to assess personality and job fit in addition to scouring applicants’ resumes. The tool produces reports that assign job scores to potential candidates, as well as customized hiring profiles that vary according to company requirements.


thelist

17. The List Online

Product: The List Online
Category: Sales Intelligence
City: Atlanta
Founded: 1995
Employees: 92

The List is made up of three sales intelligence products specifically built for businesses to engage with advertisers and marketers: Winmo, WinmoEdge and WinmoTalk. With The List, team can generate new (quality) sales leads and strengthen overall agency-brand relationships. The List prides itself on collecting and sharing relevant, reliable client and prospect data.


bigcontacts

18. BigContacts

Product: BigContacts
Category: CRM All-in-One
City: Atlanta
Founded: 2007
Employees: 5

BigContacts is an all-in-one CRM and email marketing platform built for the needs of small businesses. BigContacts centralizes the prospect and customer relationship database, from storing basic contact information to keeping tabs on any notes or documents that must be attached to those contacts. The product even sends salespeople notifications and reminders, as well as creates reports for sales departments to see the status of all current sales activities. The product received a High Performer badge in the Fall 2017 CRM All-in-One Grid® report.


useriq

19. UserIQ

Product: UserIQ
Category: Customer Success
City: Atlanta
Founded: 2014
Employees: 32

For anyone who oversees a website application and the success of its customers, UserIQ is a Customer Growth Platform™ that lets you analyze specific customer segments and their habits within your application to deliver intelligent engagements and proactively measure customer health. Unlike other platforms that only provide intelligence, targeted engagements, or customer health, UserIQ delivers all three.


globalmeet

20. GlobalMeet

Product: GlobalMeet
Category: Web Conferencing
City: Atlanta
Founded: 1991 (NYSE:PGI)
Employees: 1,359

GlobalMeet is a reliable voice, audio and web conferencing solution that can accommodate up to 325 participants and six webcam screens in one virtual meeting room. While participating in a GlobalMeet virtual meeting, users can share and record their screens, as well upload documents and whiteboard. Because users do not need to download any specific software or “dial into” a meeting, GlobalMeet facilitates expansive collaboration.


messagegears

21. MessageGears

Product: MessageGears
Category: Marketing Automation
City: Atlanta
Founded: 2010
Employees: 35

MessageGears is a hybrid cloud/on-premise email marketing platform that optimizes the marketing efforts of B2C companies. With MessageGears, marketers can, among other things, effectively personalize emails and avoid syncing data to the cloud when necessary. The product is built specifically for companies that send at least 10 million emails per month.


imeet

22. iMeet® Central

Product: iMeet® Central
Category: Team Collaboration
City: Atlanta
Founded: 1991 (NYSE:PGI)
Employees: 1,359

iMeet® Central provides centralized workspaces for team members to congregate for projects. The product streamlines project management across either enterprises or marketing agencies. Because the solution is all in the cloud, file sharing, collaboration and discussions can happen any time, any where. The product received a High Performer badge in the Fall 2017 Mid-Market Grid® Report for Team Collaboration.


aderant

23. Aderant

Product: Aderant
Category: Legal Practice Management
City: Atlanta
Founded: 1978
Employees: 499

Aderant offers a suite of legal practice management solutions for law firms of all sizes. The comprehensive software provides functionality for financial and risk management, knowledge management, calendaring and docketing, and even project management. Aderant Expert is an accounting system on steroids, Aderant Expert Sierra is a cloud-based solution built specifically for mid-sized law firms, Aderant Handshake centralizes legal assets for easy access and security, Aderant CompuLaw reduces human error by automating calendaring and docketing, and Aderant Spotlight provides business intelligence for practice decision making.


aloha

24. Aloha POS

Product: Aloha POS
Category: POS Restaurant
City: Duluth
Founded: 1884 (NYSE:NCR)
Employees: 29,762

Aloha POS is a restaurant point of sale solution, facilitating an increased pace and accuracy of restaurant operators via robust front-of-house reports and the integration of virtual wallet payment capabilities. The product can be used for a variety of restaurant types: quick service, fast casual, casual dining and fine dining. It can also be used on both fixed POS terminals and mobile tablets. Aloha POS received a Leader badge in the Spring 2016 Point of Sale (POS) Grid® Report.


assuresign

25. AssureSign

Product: AssureSign
Category: E-Signature
City: Atlanta
Founded: 1999
Employees: 21

AssureSign is an e-signature tool that is designed for mid-sized-to-enterprise companies. The product can either be deployed on-premise, in an SaaS platform or in a hybrid form. AssureSign allows for multiple signer profiles, live tracking of contracts and templated documents. AssureSign’s secure e-signature solution can be utilized via text, in-person signature pad devices, mobile and verbal.


Other B2B Atlanta Tech Companies 

While we recognized only the best 25 SaaS and service tech companies in the Atlanta area, there are still an abundance of other tech companies impacting the B2B scene in Atlanta. Here’s a rundown of other Atlanta B2B software and service companies with their founded dates and total employees.


Company

Product(s)

Founded

Employees
AchieveIt AchieveIt n/a 53
Agency
Spotter
Agency
Spotter
n/a 10
ASLAN
Training and Development
ASLAN
Training and Development
1996 46
Automational Automational n/a 17
AVOXI AVOXI
Core
2001 63
BillingOrchard BillingOrchard 2002 3
BitPay BitPay 2011 41
Bond International Software Bond Teamspirit n/a n/a
CaseFleet CaseFleet n/a 6
CDC Software CDC Software 2002 1178
Cirracore Cirracore Enterprise Cloud Hosting 2007 10
Silverpop CoreMotives 1999 574
FinPro Solutions FinPro n/a 3
Flashissue Flashissue for Gmail n/a 2
Hull Hull n/a 21
eQuorum ImageSite n/a 13
InComm InComm Digital Solutions 1992 1958
Insightpool Insightpool 2012 60
IronCAD IronCAD Draft 2005 13
Jacada Jacada Workspace Agent Desktop 1990 168
Kevy Kevy 2012 9
Kredible Kredible n/a 25
LoopFuse LoopFuse n/a 2
Elavon MyVirtualMerchant 1991 2578
Niche Video Media Niche Video Media 2012 11
Omnience Omnience 1983 38
Presence Technology Presence Inbound Call Center 2000 68
RampedUp.io RampedUp.io n/a 2
StarMobile, Inc. StarMobile 2012 19
StrataCloud StrataCloud SDI n/a 16
TalentQuest TalentQuest n/a 56
Trustfuel Trustfuel n/a 5
Vector Networks Vector Service Manager n/a 10
Viabl Viabl n/a 1
Voxa Voxa n/a 6
Xorbia Tickets Xorbia Tickets n/a 6

For any questions about the methodology or data included in this piece, or to request that your Atlanta B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.

Jasmine Lee
Author

Jasmine Lee

Jasmine is G2's senior research analyst for a slew of vertical categories, currently focusing on the trends, impact, and evolution of the healthtech, medtech, agtech, propertytech, and construction spaces. Prior to joining G2, she worked in the nonprofit sector in a copywriting and customer service capacity, and contributed to a handful of online entertainment and pop culture publications. G2 allows her to continue investing in her passion for digging into the nuances of consumer-focused, legacy industries to offer digestible, relatable insight to those same consumers.