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Current: Nikola Kožuljević

Nikola Kožuljević

Nikola Kožuljević, Senior Campaign Manager at Smartlook. Romantically attached to SEO/SEM & Analytics - I love discovering stories from numbers and conversing with bots.

User Engagement Analytics for Long-Term Success

User Engagement Analytics for Long-Term Success

A company-wide understanding of user/customer engagement should be a standardized,...

by Nikola Kožuljević

3 Common Digital Marketing Analytics Pitfalls to Avoid

3 Common Digital Marketing Analytics Pitfalls to Avoid

There’s an interesting paradox in the digital marketing and analytics landscape.

by Nikola Kožuljević