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Nikola Kožuljević

Nikola Kožuljević, Senior Campaign Manager at Smartlook. Romantically attached to SEO/SEM & Analytics - I love discovering stories from numbers and conversing with bots.

Guest Post

User Engagement Analytics for Long-Term Success

A company-wide understanding of user/customer engagement should be a standardized,...

Guest Post

A Brief Introduction to Customer Journey Analytics

You might find it shocking that most consumers don’t make purchases after an initial site visit.

Guest Post

3 Common Digital Marketing Analytics Pitfalls to Avoid

There’s an interesting paradox in the digital marketing and analytics landscape.

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