Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, expert insights, and new tools to take your brand up-and-to-the-right in record time.
Call your next marketing play. Become a G2 expert with award-winning playbooks written by software sellers, for software sellers.
marketing
Rachel gives us the lowdown on Custom Questions, including how it works, the benefits of implementing it, and how G2 customers can leverage the feature to drive product development and marketing roadmaps.
by Brittany K. King
Sales & Marketing
by Brittany K. King
Marketing
by Brittany K. King
Marketing
by Yoni Solomon
Get inspired by what works. Explore the stories of G2 customers just like you— and see their results.
Case Study
Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll leverage them to build brand awareness and promote more pipeline.
by Brittany K. King
Case Study
by Kaitlyn Carpenter
Case Study
by Gina Carr
Case Study
by Kaitlyn Carpenter
tech
by Gina Carr
case study
by Kaitlyn Carpenter
Use new tools and tech. Be the first to discover new ways (and tools) to use with your G2 data and content.
Integration
Together, G2 Track + Vendr is the go-to solution to uncovering internal software footprints and optimizing software sprawl and spend.
by Brittany K. King
Let the experts show you how. Get detailed user guides on our integrations, how they work, and real-life examples of how they’re used.
News
With a list of companies showing intent on G2, the company was ready to retarget those accounts with LinkedIn’s Matched Audiences capability. LinkedIn’s community of 550M+ business professionals made it a seamless solution: G2 provided the data--buyers with authentic purchase intent--and LinkedIn offered a way to target those buyers at scale.
by Yoni Solomon
The latest thought leadership from G2's entrepreneurship experts.
Entrepreneurship
Some people think you need to have a perfect idea to start a business, but that’s not quite true. If you have a team and a commitment, you can figure the rest out along the way.
by Godard Abel
Hear from executive thought leaders, both inside and outside of G2.
News
G2 collaborated with the CMO of Gong, Udi Ledergor, to share how companies can earn brand loyalty with the most discerning audience ever: the 2021 buyer.
by Aubyn Casady
news
by Mary Clare Novak
by Brittany K. King
by Gina Carr
by Lauren Pope
by Yoni Solomon
by Daniella Alscher
by Mara Calvello
by Emily Malis
by Jordan Wahl
by Lauren Pope