The Go-To-Market Playbook

2019's Product Marketing Team of the Year gives insight to aligning positioning, process & people to launch your next great software product. Time for liftoff.

Establish expectations.

With this guide, give yourself and your team the gift of glimpsing into the future. 

Hold collaborators accountable.

It takes a village to launch a product. Keep everyone in check with our checklist.

Ensure a seamless launch.

It's not always easy to guarantee you're not missing any steps in the product launch process. Until now. 


G2’s Go-To-Market Playbook ensures that you'll check all of the boxes necessary
before it's time to launch.