Just as the Tyrannosaurus Rex ruled the Cretaceous Period, video rules the digital marketing landscape of today.
You know what I’m talking about:
These all have something in common: They’re everyday examples of video marketing taking over the internet.
Video is a powerful tool that helps boost engagement, generate B2B marketing leads, and showcase your brand like never before.
If you’re not using the power of video in 2019 to meet your marketing goals, it’s time you start. Pick up a camera, download a video editing software, and start churning out video content like there’s no tomorrow.
There’s an incredible number of ways to apply video to your marketing strategy. Vlogs, video interviews, tutorial videos, recorded presentations, product demos, customer reviews, testimonials, advertisements, and live streams are just a few of the ways businesses are finding immense success through video marketing.
Video source: Amplomedia
Not fully convinced that the dive into video marketing is right for you or your business? I would be willing to bet that these video marketing statistics will change your mind.
|TIP: Discover the best free video editing software tools for beginners in 2019.|
For more information regarding each of these statistics, check the linked source.
Video is already a marketing staple, and these trends prove it. People are watching videos more than ever before – and the exponential growth of video can hardly be ignored.
Video is priceless for companies with a product to sell. It allows you to show off exactly what your product is, how customers are using it, and what they like about it. Running a video marketing campaign around your product will help drive sales, especially if your product hasn’t hit store shelves yet.
We’re all familiar with the abundance of cat clips, music videos, and vloggers on this platform. However, businesses can use the video streaming site, creating value for themselves through YouTube videos. Effective video marketers understand that YouTube is where to go when looking for an audience. Create a YouTube channel, learn how to upload a video to YouTube, and make your wildest video marketing dreams come true.
YouTube still leads the pack for online video, but Facebook is closing in quickly. It’s autoplay feature and integration into user’s newsfeeds are a huge reason for the platform’s more recent emergence into the video scene. (Get it, scene?)
Beginning as a social media app for strictly photos, Instagram is now a key platform for sharing video. Marketers have access to sharing videos through posts on users’ feeds, interactive stories, and even its new long-form video feature, IGTV. Not sure what I’m talking about? Learn exactly what is Instagram marketing.
Twitter’s focus on video is not to be ignored. After buying out and ultimately shutting down six-second video platform Vine in 2017, Twitter began to integrate more video into its own platform. Videos on Twitter have higher engagement and can be shared quickly to an audience. They grab the attention of users scrolling through the app or website.
Only recently have marketers begun to truly tap into the potential of video on Snapchat. Video advertisements are more common on the app, but customer or employee takeovers are another great way to get customers involved in your business. We’ve got you covered with this beginner’s guide on how to use Snapchat if you still have questions.
The way that you create your videos should be directly tied to how the audience is consuming them; the length of your marketing video is a huge part of this. Keep consumers in mind so your videos are not only made the best, but perform the best.
Still not convinced about the power of video marketing at this point? I’ve got seven more incredible statistics for you.
Without a doubt, these statistics prove that the upward trend of video marketing is on track to keep rising approaching the coming years and beyond. Check out a few of these predictions for the future of video marketing in the next few years.
|Related: Our friends at breadnbeyond created a great video marketing infographic with even more helpful statistics.|
Video marketing is here, and it’s here to stay. The best marketing teams know that video has the power to grow brand awareness and drive leads. More importantly, it helps establish a genuine connection between a business and its customers.
Now that you know exactly how video can market your business, don’t wait any longer. There are plenty of free video editing software that will help you along your journey. Get out there and create content that will make you the T-Rex of the video marketing world.
Derek is a former G2 staff writer who specialized in HR and recruitment trends and insights. He is a graduate of Iowa State University, a proud son of Chicago, and can usually be found discussing pop music, politics, or digital marketing on the internet. (he/him/his)
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