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What Is a Splash Page? (+13 Examples to Steal From)

November 13, 2019

Let’s make a splash.

If you want your website features to make visitors stick around, you have to keep them engaged. From catchy and informative copy to imaginative images and gifs, splash pages are meant to tease your users before entering the main homepage.

What is a splash page?

A splash page, or splash screen, is a large window that appears before a user enters a website. The splash page provides a simple intro message, promotes a product or event, offers exclusive deals, or even warns users of necessary information. It generally consists of a sentence or two, an image, and an exit link.

Before you get too many ideas, it’s also important to note that it’s different than a landing page.

In short, landing pages and splash pages can both feature similar content and structure but have entirely different goals. It’s all about the overall user experience.

Splash page design elements

Your splash screen design should include eye-catching visuals, minimal copy, and a strong call-to-action. Don’t forget about user intent and experience. 

what is a splash page

Your visitors are coming to your site for a reason, so it’s important not to impede their path too much with your splash page.

Visuals

Your visuals have to be enticing enough to make your website visitors actually stop and look at the window, instead of just scrambling for the exit. What’s going to appeal to the majority of your users? 

The visual design element of splash screens could be simple background photos, specific product images, or even a video or animation. 

Copy

Actionable copywriting is key. You only have one or two sentences to get your point across and encourage your visitors to take the next step. Think of your splash screen as a billboard for your website.

Take a step back and think about whether your splash screen is absolutely necessary. What is it offering that the homepage or other pages on your site can’t? Your messaging should never be redundant to your site’s content.

Call-to-action

A call-to-action should be at the center of your splash page’s mission. It should help your users more than it hurts their original need for your site. They weren’t expecting this step in the process, so make it easy – and maybe even a little fun. A splash screen call-to-action could be age verification, content warnings, email subscription, event information, offer details, new product announcements, and more.

Along with the CTA your splash screen should have an exit intent in case people aren’t picking up what you’re putting down. If you don’t offer an easy exit route, people will bounce from your site altogether. 

TIP: Creating a splash page is different in every website builder. See what real users are saying about their favorite software!

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15 splash page examples

There are tons of different types of splash pages to pull inspiration from. These examples of splash pages have varying use cases, goals, and designs.

Introduction

1. Blue Dolphin Charters

This page by Blue Dolphin Charters gives visitors a sense of wonder, which is exactly what they are seeking in researching this type of adventure. The simple messaging is secondary to the large background photo that covers the clever splash screen.

blue dolphin charters

2. Schmoll Creative

Schmoll Creative’s minimal splash page says a lot without trying too hard. It’s clear and concise and gives you a good idea of what the agency is all about before seeing a single piece of their work. 

Schmoll creative splash page

3. Puma

Puma welcomes site visitors with options. If users know exactly what they are looking for, they can select the “shop Puma” option. Browsing customers can get more information about the brand by clicking on the “experience Puma” CTA.

puma splash screen

4. Portfolio - Robert Uinluan

Splash pages can be great for a personal touch, too. This messaging is simple, yet bold. It makes you stop and read. It’s a combined summary of his personality and his work, putting the visitor at ease.

portfolio splash screen

Sign-up & registration

5. J. Crew

J. Crew’s page offers users an exclusive offer just for signing up for their membership program. This splash screen example is unique in that it actually gives visitors two exit links – the X in the top right as well as the “Keep shopping” link near the bottom. 

jcrew splash page example

6. Minute Race

Minute Race’s splash screen is fun and perfectly on-brand. It speaks directly to their value as a product, plus it’s fast to fill out. Smart copywriting wins every time and it’s no different here. This product isn’t even fully available yet and this page makes me want to sign up.

minute splash page

7. Gimme Some Oven

This splash screen from Gimme Some Oven is an awesome example of how to entice your visitors – tacos included. Featuring an image with a big bold call-to-action is a great use of the window. Users can either fill out the short form or exit using the X in the top right. Painless.

gimme some oven splash page

Necessary Verification

8. Tito’s

Tito’s offers website visitors a splash screen to confirm that they are of age. It’s short and sweet because they understand they users will need to read the copy in order to move on to the homepage.

titos splash page example

9. Zara

Zara’s splash screen is a great example of putting your user’s first. As a global brand, they want to make sure their customers are getting the right information in a language they can understand. Again, notice there’s no exit link here as it’s a page you have to fill out before entering the site.

Zara splash page

Important announcement

10. Muse

People using Muse’s website are most likely looking for tour dates and concert tickets. This splash page features an interactive countdown to an upcoming album release. It also gives users an opportunity to enter their email address for more info.

muse countdown splash screen

11. Conversion Gods 

This B2B splash page example from Conversion Gods offers visitors a download right off the bat. It speaks directly to their users’ needs and announces a new offering with bold, informative copy that’s straight to the point.

conversion gods download splash screen

Miscellaneous

12. Football.com

Football.com’s splash page is an example of understanding your audience – and their struggles. This splash page changes the game completely for users and is incredibly helpful for their overall user experience.

football.com splash page

13. Forbes

Forbes created this splash page as a thought-provoking value add to their readers (plus it’s another spot to place some additional banner ads). The “continue to site” functions as the exit link for this welcome screen.

forbes splash screen

Splish splash

Splash pages should be a fun addition to your site – for you and your users. Keep the overall look and feel on-brand and on task to create the best experience. Once you implement a splash page, make sure to monitor and track it and don’t be afraid to make changes on the fly.

Learn more about the role of a user experience (UX) writer and how they can bring more value to your messaging.

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