An effective SEO strategy has the power to improve brand visibility with increased traffic and more lead conversions.
This is why content marketing teams use SEO software to identify ways to improve their organic search rankings. But even with SEO software, SEO experts find it difficult to pinpoint the most effective SEO tactics. This is because each year Google changes its search algorithm anywhere from 500–600 times.
From meta description length to backlink authorities, Google is always changing the ways its search engine ranks on-page and off-page content. The best SEO tips and tricks can thus vary from year to year. The good news is that much of what Google deems important for its SEO is being analyzed in real time to deliver concrete ways on how to improve your company’s SEO.
Further, it's important to be critical about how you optimize your domains. Familiarize yourself with some of the most common SEO myths to make sure you're effort isn't going to waste!
To clarify some of the more challenging aspects of SEO, we’ve outlined some of the most important SEO statistics and how you can use this information to improve your SEO strategy in 2019.
SEO keywords are an integral factor that go into determining a page’s SERP ranking. Prior to writing content, marketing teams should conduct keyword research in order to discover what online users are searching for the most often. Once marketing teams discover which keywords they should focus on, they can develop a list of keywords or questions that they can answer on their webpage in order to bring valuable content to the user. Users can take advantage of SEO software that will provide them with great keyword research tools and help boost your webpage’s organic traffic.
With all of the different ways that marketing teams try to game SEO, they sometimes forget that quality content is still one of the most crucial factors in determining a page’s SERP ranking. You can have all the keywords in the world, but it won’t matter if no one finds your written content to be informative and useful. On-page SEO refers to the practice of optimizing individual web pages, which includes both the content quality of the page as well as HTML optimization. Users who want to increase their on-page SEO should focus on making their content unique and the page layout readable. By maximizing the quality of on-page SEO this gives your content a higher chance of being read as well as shared.
|TIP: To find out how to improve your on-page SEO, read our article about On-Page SEO: 10 Actionable Ways to Rank on Page One in 2019|
People today have double the amount of interactions with brands on mobile than anywhere else. Mobile has taken over as the preferred tool for online searches as users prefer the efficiency that mobile search brings. Google even stated that if your pages aren’t optimized for smartphones, they won’t rank in mobile search at all. With this in mind, mobile optimization must remain a top priority for marketing and web development teams.
|Tip: Interested in learning more? Discover how mobile-first indexing can impact your SEO.|
A backlink occurs when another website links to your web page. According to Andrey Lipattsev, a search quality senior strategist at Google, links are the most important factor that contributes to a web page ranking. This means that to increase your domain authority, and website traffic, a major part of your SEO strategy must be centered around ways to get more backlinks.
|TIP: Don't forget to check out a good step-by-step SEO tutorial if you're looking to get started building your web domain!|
Technical SEO refers to all the factors that affect SEO aside from the actual content. This includes aspects such as page speed, mobile optimization and site architecture. Technical SEO is the foundation that allows your on-page and off-page SEO to run smoothly and affects the overall bounce rate of visitors. Google has even stated that its search engine expects pages to load within two seconds or less, and that page speed does have an impact on SEO.
Local SEO refers to searches that relate to businesses that serve clients face-to-face. This includes restaurants, retailers, doctors and any business that owns a physical store. According to Google, 46% of searches now have a “local intent” which means that more and more people are turning to search engines to find immediate services in their area. For businesses in the service industry, you are going to want to optimize your business with address, store hours, phone number, website link and also customer reviews. Once you have all your company information you can then claim your business on Google which will allow you to show in Google Maps results. This is the best way to improve your local SEO and ensure that your business is showing up in relevant searches.
Website visibility is one of the most important factors that leads to brand awareness. Without an active approach to your content marketing strategy, your website will not be optimized to its full potential.
While there are many technical aspects behind mastering SEO, it’s important to keep in mind that quality, relevant content should be the number one priority. With all the written content on the web, the best way to stand out is to make something unique and useful so readers are more likely to share your article.
Mike is a market research analyst focusing on CAD, PLM, and supply chain software. Since joining G2 in October 2018, Mike has grounded his work in the industrial and architectural design space by gaining market knowledge in building information modeling, computer-aided engineering and manufacturing, and product and machine design. Mike leverages his knowledge of the CAD market to accurately represent the space for buyers, build out new software categories on G2, and provide consumers with data-driven content and research. Mike is a Chicago native. In his spare time he enjoys going to improv shows, watching sports, and reading Wikipedia pages on virtually any subject.
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