8 Ways to Make Your Property Management Website Stand Out

August 30, 2018

In our digital-first world, most residents are completing their apartment searches online.

This means that your property management company’s website has the potential to be a large factor in giving you an edge over the competition. Your properties’ amenities might be exceptional and your apartments may be priced competitively, but if you don’t know how to show it all off or use a property management software portal, these assets aren’t able to shine and increase your conversions as well as they should.

However, if you invest time into ensuring that your website truly reflects the remarkable resident experience you offer, potential residents will be impressed from the moment they reach your site.

TIP: Those building their first website should first learn the basic of how to make a website.

How to promote your property management website

With just a few tweaks and a little bit of effort, your website will be ready to show potential residents that your community is exactly what they’re looking for — an amazing home.

Beautiful property management website design

A property management website with clunky, outdated content blocks and confusing navigation will cause visitors to quickly bounce. Avoid making this mistake by drawing potential residents in with a beautiful design and easy-to-navigate next steps. Follow these tips to make your website stand out.

Keep website simple

The focus of your property management website should be highlighting the exceptional amenities and the living experience you offer. Stick with a simple color scheme, easy-to-read copy, and a minimalist design. Barrett and Stokely’s website is a great example of a well-designed and well-executed website. Their site keeps it simple while remaining beautiful, functional, and useful.

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Optimized property management site for mobile

In 2017, 57% of all U.S. online traffic came from smartphones and tablets, and Google increasingly favors sites that are optimized for mobile. That said, if your site isn’t optimized for mobile, you’re missing out on an opportunity to connect with potential residents. Making your site mobile-optimized should be number one on your list. For an excellent example of mobile optimization, check out how Collins’ website is beautifully displayed both on mobile and desktop. 

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Helpful property management website tools

If you truly want your property management company’s website to stand out, you’ll need more than just listings. Whether it’s an interactive map or a renters’ guide, the tools below will help make navigating your site easy and efficient for potential residents.

Interactive property map

If your property management company has multiple communities, an interactive map can make navigating numerous geographies feel less overwhelming to visitors. Take Banner Property Management for example, with properties across the U.S., an interactive map is a simple way for them to present their breadth of options.

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Online scheduling

Your website should make it easy for potential residents to visit one of your communities. Online scheduling is the perfect way to make a potential resident’s apartment hunt efficient and productive. There are many online appointment scheduling software property managers can take advantage of.

Make it so simple that prospects have no excuse for not scheduling a visit! For inspiration, check out Stuytown’s “Schedule a Visit” page.

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Resource center

Set yourself apart from the competition by offering valuable resources — that relieve the stress of moving — to your residents that are easily accessible on your website. Provide potential residents with a checklist of items they’ll need for their new home or a list of recommended restaurants, bars, and businesses in the area. Get creative! Whether you help residents find a moving company or offer a downloadable moving checklist, having a list of resources on your site will make your website stand out and show that you deeply care about the experience of residents.

Engage both potential and current residents

Your website is so much more than a list of vacant apartments. By adding and leveraging a few extra elements on your website, like social media feeds and a corporate or lifestyle blog, you can increase engagement with both potential and current residents.

When it comes to engagement, Fairfield Residential is leading the pack. Let’s take a look at how they are conquering the social media and blog game.

Displaying social channels on their website

A simple way to boost engagement with potential and current residents is to add your social media channels or feeds to your website. If you haven’t yet, simply create an Instagram, Twitter and Facebook business page and encourage the use of a community-wide hashtag. Fairfield Residential not only has a beautifully-designed website with engaging photos but they also prominently display their social icons on their site. Take a look below.

website-social-icons

Writing an engaging blog

A blog is a perfect way to engage current residents and draw potential residents to your site. Cover exciting community events, neighborhood perks, and a look at life in your communities. Fairfield Residential perfectly hits the mark by leveraging their blog to provide lifestyle tips and tricks that are relevant to their properties. 

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If you implement just a few of these tips, your property management company’s website will stand out from the crowd. No matter which features you choose to add to your site, it’s a small investment that will make a big difference!

Property management companies can turn to one of the many free website builder platforms to help them create a stunning website.

Property managers need help. Take a look at 5 free commercial property management tools for your business in 2019!

8 Ways to Make Your Property Management Website Stand Out Property management websites can be challenging to build and adapt for audiences of all age ranges; here are 8 ways to make your property management website stand out. https://learn.g2crowd.com/hubfs/adult-analyzing-brainstorming-1080865.jpg
Jenna Weinerman Jenna is the Head of Marketing at Updater, the nation’s leading relocation technology company that simplifies the way Americans move. With more than 10 years of combined experience in marketing, business development, corporate communications, events, public relations and social media, Jenna provides broad tactical and strategic value across multiple teams. https://learn.g2crowd.com/hubfs/Jenna_Weinerman_headshot.jpg

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