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90+ Marketing Statistics You Need To Know

August 29, 2019

Marketing is at the cornerstone of every industry.

The world of marketing is vast and with the continuous emergence of new technology, trends, and techniques, it’s only getting bigger. This is why staying up to date on the latest marketing tactics is crucial to the success of your company.

Staying active on social media, reading current marketing literature, and keeping tabs on the hot new content creators are all great ways to stay relevant in the marketing world, but the real data lies in the statistics. Whether you’re focusing on social media marketing, email marketing, brand marketing, product marketing, SEO, content marketing, video marketing, demand generation, advertising, or sales, there is an abundance of information about each.

There are a lot of marketing myths out there, but we've compiled the facts.

Looking for something specific? Feel free to jump ahead:
Content marketing statistics
Social media statistics
Brand marketing statistics
Digital marketing statistics
Advertising statistics
Email marketing statistics
Twitter statistics
Facebook statistics
Instagram statistics
YouTube statistics

Marketing statistics in 2019

In 2019, marketing is rampant. It lives online, on the streets, on TV, in restaurants, and even on our commute home. It’s virtually impossible to escape marketing for one day. Marketers all over the world have created a slew of marketing tactics that can be customized based on where they’re being implemented, who they’re targeting, and when they are sent out.

Although we could cover upwards of 40 different types of marketing statistics, we’ll keep it short and cover an essential ten. Let’s start with content marketing.

Content marketing statistics

  • 70% of marketers prioritize content quality over quantity. (Point Visible)
  • 60% of marketers create at least one piece of content each day. (eMarketer)
  • Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot)
  • Content marketing generates over 3x as many leads as outbound marketing and it costs 62% less. (Content Marketing Institute)
  • 35% of marketers report that creating engaging visual content consistently is one of their top struggles. (Venngage)
  • In 1984, a person saw an average of 2,000 ads per day. By 2014, they saw around 5,000. (Content Marketing Institute)
  • 51% of content consumption derives from organic search. (Kuno Creative)
  • By 2022, mobile traffic generated from smartphones is estimated to increase by 10 times. (Ericsson)

marketing statistic 1

  • 62% of companies that have 5,000 employees or more produce content daily. (The Manifest)
  • 91% of consumers are prepared to reward brands for their authenticity. (Social Media Week)

Social media statistics

  • Visual content is more than 40 times more likely to get shared on social media than other types of content. (HubSpot)
  • 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree. (Smart Insights)
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Brandwatch)
  • 78% of people who complain to a brand via Twitter expect a response within an hour. (Lithium)
  • Link clicks account for 92% of all user interaction with tweets. (HubSpot)
  • 90% of Instagram users are younger than 35. (ScienceDaily)
  • More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts more than 40 minutes. (YouTube)

marketing statistic 2

  • The latest study by Locowise found that adding hashtags had no effect on engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags. (Adweek)
  • In 2015 Facebook influenced 52% of consumers’ online and offline purchases, up from 36% in 2014. (The Drum)
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
Want more? Click through to read even more social media statistics.

Brand marketing statistics

  • There will be 5-7 brand interactions before a consumer remembers a brand. (Pam Moore)
  • 60% of millennial consumers expect a consistent brand across all channels. (Bulldog)
  • 48% of consumers say their first purchase or interaction is the best time to earn their loyalty. (BOP Design)
  • Consistent branding across all channels increases revenue by 23%. (Forbes)
  • People make a subconscious judgment about a product within 90 seconds of initial viewing and between 62% and 90% of that assessment is based on color alone. (Touro Law)
  • 78% of consumers trust brands that produce custom content, compared to generic content. (crowdspring)
  • 64% of consumers make a purchase after watching a branded video. (Forbes)
  • 68% of millennials visit the company’s social media sites to research employer branding. (Career Arc)
  • Negative reviews are the number one thing that damages an employer branding. (Talentnow)
  • 95% of top brands only use two colors in their logo. (iMeet Central)
Curious to learn more? Click through to read more branding statistics.

Digital marketing statistics

  • About ½ of all searches are four words or more. (IMPACT)
  • Having a video thumbnail in the search results can double your search traffic. (Brainshark)
  • 90% of searchers haven’t made their mind up about a brand before starting their search. (Search Engine Watch)
  • Promotional ads or links should take up no more than 15% of a web page, otherwise, they may be subjected to penalties from Google. (Search Engine Land)
  • People are 15 times more likely to use the phrase “near me” in their search today than they were in 2013. (Search Engine Land)
  • Link building is the most difficult SEO tactic to perform, according to 65% of marketers. (Web Presence Solutions)
  • 72% of consumers who search for local businesses end up visiting stores within five miles. (HubSpot)

    marketing statistic 3
  • Using videos on landing pages will increase conversions by 86%. (Wordstream)
  • While 68% of 16-24 year-olds follow a celebrity on social media, 70% of teenage YouTube subscribers say they trust online influencers more than celebs. (Think With Google)
  • WordPress accounts for 27% of all websites around the world, but only about 40% of WordPress sites are up to date. (New Media Campaigns)
Click through to read even more digital marketing statistics.

Advertising statistics

  • Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. (Adobe)
  • 50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media. (Curalate)
  • Social media advertising spend in the US is expected to reach $18.4 billion in 2019. (Statista)
  • 32% of marketers say that traditional paid advertising (print, outdoor, broadcast) is the most overrated marketing tactic. (State of Inbound)
  • US print newspaper advertising revenue has dropped more than 75% since 2000. (AEI)
  • 91% of people say ads are more intrusive today than two years ago. (HubSpot)
  • The average click-through rate of Google display ads is .46%. (Wordstream)
  • Adblocking has increased from 15-30% of all US internet users since 2014. (Statista)
  • 78% of all emails are never opened and 96% of it is never clicked. (GetResponse)
  • Google and Facebook together have more ad revenue than the entire global print and radio industry combined. (Axios)
Click through to read more advertising statistics.

Email marketing statistics

  • Email marketing was the primary lead generation channel for 89% of marketers. (Juvlon)
  • Users are twice as likely to sign up for a brand’s mailing list than interact with the brand on Facebook. (Constant Contact)
  • Mobile opens accounted for 46% of all email opens. (Litmus)
  • 62% of customers open emails because of a personalized subject line. (Campaign Monitor)
  • 62% of marketers who include an HTML email signature in their business emails use it for marketing purposes. (Newoldstamp)
  • 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes)
  • The most opened emails relate to a reader’s hobbies, with an open rate of 27.35%. (MailChimp)
  • 40% of B2B marketers say email newsletters are the most critical part of their content marketing success. (Content Marketing Institute)

    marketing statistic 4
  • Active email accounts are expected to hit 5.6 billion by 2019. (Statista)
  • Apple iPhone is the most popular mobile client for reading emails with 29% of all opens occurring on this platform. Gmail is a close runner-up at 27%. (Campaign Monitor)
  • 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle)
Check out our list of 40+ powerful email marketing statistics.

Twitter statistics

  • 79% of Twitter's monthly average users are located outside of the US. (Hootsuite)
  • There are 369 million monthly active Twitter users as of 2018. (Statista)
  • In the US, more women use Twitter than men in 2018. That’s a shift from 2015 when men were more likely to use Twitter. (Pew Research Center)
  • Tweets with videos get over six times as many retweets as tweets with photos. (Wochit)
  • 45% of users who consume news on Twitter have college degrees. (Pew Research Center)
  • In the US, there are 68 million monthly active Twitter users. (Zephoria)
  • 40% of Americans age 18-29 use Twitter. That percentage drops with each subsequent age group. (Pew Research Center)
  • Users collectively post about 500 million tweets per day. (Twitter)
  • Tweets with GIFs get 55% more engagement than those without, but only 2% of tweets contain them. (Twitter)
  • Between May and June of 2018, Twitter suspended more than 70 million fake and suspicious profiles in order to increase the authenticity of the content on the platform and build user trust. (Washington Post)

    marketing statistic 5
  • It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours. (Sprout Social)

Facebook statistics

  • Of the 2.1 billion total accounts on Facebook, 270 million profiles are fake. (Mashable)
  • With the exception of people over the age of 65, more than half of Americans in every age group say they are on Facebook. (Pew Research Center)
  • More than 80% of parents on Facebook say they are friends with their teenagers on the site. (Hootsuite)
  • According to Facebook data, women are 40% more likely to create groups that become meaningful to people. (Facebook)
  • Over 50% of the social network’s 2 billion users speak a language other than English. (Facebook Engineering)
  • One-in-four people in the US said they have searched for or found a job using Facebook. (Facebook)
  • On average, people check Facebook 8 times a day. (Smart Insights)
  • Approximately 47 percent of Facebook users only log-on to Facebook from their mobile devices. (Venture Beat)
  • Facebook no longer holds second place in the latest global website rankings from Alexa and SimilarWeb. YouTube has taken its place, moving Facebook down to the third position. (Sprout Social)
We've compiled more Facebook statistics for you.

Instagram statistics

  • 2 million businesses use paid advertising on Instagram. (Instagram Business)
  • Instagram brought in an estimated $6.84 billion in mobile advertising in 2018, up from $3.64 billion in 2018. (Statista)
  • 500 million people use Instagram stories daily. (Instagram)

marketing statistic 6

  • 34% of Instagram users are millennials. (eMarketer)
  • Users ‘like’ 4.2 billion posts per day. (Psychology Today)
  • 71% of US businesses use Instagram. (eMarketer)
  • Over ⅓ of Instagram users have purchased a product on their phone, making them 70% more likely to do so than non-users. (GlobalWebIndex)

YouTube statistics

  • 1.9 billion logged-in users visit YouTube every month. (YouTube Press)
  • Half of American internet users 75 and over use YouTube. (Statista)
  • YouTube can be translated into 80 different languages. (YouTube Press)
  • 70% of all YouTube views are watched on mobile devices. (YouTube)
  • Among millennials, YouTube accounts for ⅔ of the premium online video watched across devices. (Think With Google)
  • The number of channels earning six figures each year on YouTube has increased by 40% year over year. (YouTube)
Click through to read more YouTube statistics.

Marketing is king

Marketing is the most essential element of a company’s success. If you don’t consistently check in on your audience, analytics, and the results your campaigns are yielding, you’re neglecting a world of information that can help inform your next business move. More importantly, if you aren't regularly refining and analyzing what you do, you're likely missing something. Always be A/B testing to make sure the work you're producing is really pushing the needle. 

The foundation of any household name is great marketing and new trends, and strategies are always developing. Keeping your finger on the marketing pulse will assure your strategy is the best it can be.

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