Marketing is at the cornerstone of every industry.
The world of marketing is vast and with the continuous emergence of new technology, trends, and techniques, it’s only getting bigger. This is why staying up to date on the latest marketing tactics is crucial to the success of your company.
Staying active on social media, reading current marketing literature, and keeping tabs on the hot new content creators are all great ways to stay relevant in the marketing world, but the real data lies in the statistics. Whether you’re focusing on social media marketing, email marketing, brand marketing, product marketing, SEO, content marketing, video marketing, demand generation, advertising, or sales, there is an abundance of information about each.
There are a lot of marketing myths out there, but we've compiled the facts.
In 2019, marketing is rampant. It lives online, on the streets, on TV, in restaurants, and even on our commute home. It’s virtually impossible to escape marketing for one day. Marketers all over the world have created a slew of marketing tactics that can be customized based on where they’re being implemented, who they’re targeting, and when they are sent out.
In the US, there are 68 million monthly active Twitter users. (Zephoria)
40% of Americans age 18-29 use Twitter. That percentage drops with each subsequent age group. (Pew Research Center)
Users collectively post about 500 million tweets per day. (Twitter)
Tweets with GIFs get 55% more engagement than those without, but only 2% of tweets contain them. (Twitter)
Between May and June of 2018, Twitter suspended more than 70 million fake and suspicious profiles in order to increase the authenticity of the content on the platform and build user trust. (Washington Post)
It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours. (Sprout Social)
Of the 2.1 billion total accounts on Facebook, 270 million profiles are fake. (Mashable)
With the exception of people over the age of 65, more than half of Americans in every age group say they are on Facebook. (Pew Research Center)
34% of teenagers online think that Facebook is “for old people”. (Forrester)
More than 80% of parents on Facebook say they are friends with their teenagers on the site. (Hootsuite)
According to Facebook data, women are 40% more likely to create groups that become meaningful to people. (Facebook)
Over 50% of the social network’s 2 billion users speak a language other than English. (Facebook Engineering)
One-in-four people in the US said they have searched for or found a job using Facebook. (Facebook)
Marketing is the most essential element of a company’s success. If you don’t consistently check in on your audience, analytics, and the results your campaigns are yielding, you’re neglecting a world of information that can help inform your next business move. More importantly, if you aren't regularly refining and analyzing what you do, you're likely missing something. Always be A/B testing to make sure the work you're producing is really pushing the needle.
The foundation of any household name is great marketing and new trends, and strategies are always developing. Keeping your finger on the marketing pulse will assure your strategy is the best it can be.
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Alexa is a content writer at Showpad and a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)