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21 Key Marketing Automation Stats For 2020

November 1, 2019

Marketing automation can change your campaigns from simply being creative ideas to effective gamechangers.

It’s no secret that marketing automation is taking off in popularity and excitement across marketing teams from all industries. But just how much have the benefits of marketing automation been changing the ways that traditional marketing strategies are planned and campaigns executed?

We dove into the numbers to deliver you 21 key marketing automation statistics that show the extent to which marketing automation is dominating the industry in 2020.

21 marketing automation stats that show the state of the industry in 2020

  1. On average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology. (Emailmonday)
  2. Data integration, technology shortfall, and lack of skills or experience are currently perceived as the biggest barriers to marketing automation success. (Adestra)
  3. Businesses that implement marketing automation experience an average of a 451% increase in qualified leads. (Business2Community)
  4. 63% of participants surveyed by Invespcro plan to increase their marketing automation budget this year.
  5. The amount of times “marketing automation” has been searched per week has almost tripled over the past five years. (Google Trends)
  6. There are over 100 marketing automation software platforms with verified user reviews available to browse by user satisfaction on 
  7. 91% of marketers surveyed by Instapages say that marketing automation is very important to the success of their marketing campaigns.
  8. Custom automation workflows perform the best out of any type of marketing automation workflow. (Omnichannel)
  9. 61% of surveyed marketers reported that increasing lead generation is the most important strategic goal of marketing automation. (SocialMediaToday)
  10. Nine out of ten marketers use more than one form of marketing automation software on a regular basis. (Ledgeview Partners)
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  11. The use of lead nurturing through marketing automation saw 15-20% of potential buyers that were not ready to purchase converted to sales. (Protocol80)
  12. A survey of 243 marketing automation users showed that the top challenge in selection between different marketing automation vendors is knowing the differences in functionality. (VentureBeat)
  13. One of the strongest areas in which marketing automation can make a difference, according to survey results, is during the onboarding of new accounts. (SiriusDecisions)
  14. 4 of 5 successful marketers credit marketing automation as a key contributor to their success. (Lenskold Group)
  15. 44% of companies that implement marketing automation see on a return on investment within six months, and 76% see it within the first year. (Marketo)
  16. The most widely-used metrics to measure return on investment with marketing automation are open rate, click-through rate, and unsubscribe rate. (Pepper)
  17. 75% of those surveyed by Pepper implemented their marketing automation platform in less than six months.
  18. There are over 480,000 websites that currently use marketing automation technology. (Bold Digital)
  19. Nucleus found that marketing automation improved business productivity by an average of 20 percent.
  20. A majority of companies surveyed by SiriusDecisions (roughly 85%), thought that they were not using marketing automation to its fullest capabilities.
  21. The use of data-driven marketing automation is on the rise by content marketing teams. This type of automation uses analytics to predict the best time to post and promote each piece of content for maximum engagement. (Marketo)

Start automating

As displayed via these statistics, marketing automation has taken off as an effective boost to any marketing campaign, and it is showing no signs of slowing in the coming years. If you haven’t begun using marketing automation software, see if it could be a good fit for your business and watch your campaigns become optimized, streamlined, and deliver effective results that you can measure through marketing analytics software

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