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How to Make a Brochure (+Best Practices)

November 28, 2018

Brochures will never go out of style.

There’s something special about a well-designed brochure that is handed to you by another human being. As a marketing tool, it’s far more memorable than the countless emails you sort through every day.

Tip: Learn how to find and replace in Word!

If you're thinking about creating a brochure on Microsoft Word but don't know how to get started, don't worry. I have you covered! 

How to make a brochure on Word

There are two different ways you can make a brochure in Microsoft Word: you can use one of their built-out templates, or you can make one from scratch. I’ll go over both methods, and then discuss best practices that will help your brochure stand out.

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How to make a brochure using a template

This is the easiest method, and I highly recommend taking advantage of Microsoft Word’s templates. They will save you a ton of time — plus, even though it’s a template with a chosen color scheme and design, you can still customize it to fit your needs. Here’s how to make a brochure for your company using a Word template:

1. Open Microsoft Word

Open up the Microsoft Word application (included with Microsoft 365) on your computer. The initial menu will appear asking if you’d like to open a new blank document or use a variety of the templates Microsoft Word offers.

2. Search “brochure”

In the search bar in the top right, type “Brochure” and hit enter. This will load all of Word’s brochure templates.


You’ll see that most are tri-fold layouts (the most common layout for a brochure) and they are organized by industry.

3. Select a template

It doesn’t really matter if you choose the “Sports brochure” even though your company is a bakery. Pick the one that has design concepts — layout, color scheme, shapes — that will work the best for your brochure. Double-click the brochure to open it.

4. Customize the brochure

Add in your content. You can adjust fonts, sizes, colors, images and more! Make it your own without worrying about if your layout is set up correctly. That’s the joy of using a template.

One thing to keep in mind: the set-up of the pages can be a little confusing at first glance. The first page includes the inside flap, back and front of the pamphlet. The second page includes inside left, inside middle and inside right of the pamphlet. You'll probably be able to tell based on the filler text Microsoft Word included in the template.

5. ‘Save As’

Go to File and click Save As. Now you have your own personalized brochure saved to your computer and at your disposal!

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How to make a brochure from scratch

If you want to take the road less traveled and be involved in the brochure production every step of the way, you can make the pamphlet from scratch. It involves more steps, of course, but it’s still simple to do!

1. Open a new document in Microsoft Word

Open Microsoft Word on your computer and select ‘Blank Document.’

2. Change orientation and margins

Once you are in the blank document, go to the ‘Layout’ tab. Click ‘Orientation’ so the drop-down menu appears, and select ‘Landscape.’


Then, click on ‘Margins.’ From that drop-down menu, select ‘Narrow.’ This will make each margin .5”.


You can make the margins smaller if you want by selecting ‘Custom Margins’ at the bottom of the drop-down menu. But it’s been generally agreed upon that .5” is the sweet spot for margins.

Related: Working with Google Docs instead? Check out how to change margins in Google Docs here

3. Choose columns

You should still be under ‘Layout.’ Click on ‘Columns’ and select how many you want. For the classic tri-fold brochure, select three.


4. Add another page

If you want your brochure to have text and images on the front and back, you need two pages. To make a page that has the same set-up as your current page, go to the Insert tab. Select the Pages drop-down menu and click Page Break.


The new page should have the same columns, margins, and orientation as the original page.

5. Add content

Now that you have your columns and layout set up appropriately, go ahead and add in the text you want. You have a variety of options available to help you customize the brochure.

On the Home tab, you can edit text, make titles and headers, and play with bulleted lists. You can also make a hanging indent in Word.

The Insert tab is where you can insert graphics, charts, pictures, shapes and more.

On the Design tab, you can play with different design layouts and color schemes.

Remember: which column will become what page of the pamphlet can get a little confusing. From left to right, it’s the inside flap, back, and front of the pamphlet. 


On the second page, it’s the inside left, inside middle, and inside right. Set up your content accordingly.


6. ‘Save As’

Go to File and select Save As. Use an appropriate name and save the brochure onto your computer. Now you can go back and access it whenever you like! You can also go back in and edit it at any time.

Congratulations! You just created a brochure from scratch.

Brochure design: best practices

Now that you know how to set up and make a brochure, let’s go over strategies and techniques that will help your pamphlet stick out to your audience. Here’s what to keep in mind as you make your brochure:

Know your objective

What is the point of the brochure? What do you and your company hope it will accomplish? Is it a marketing brochure? Let that be the driving force behind all of your decisions. The pictures and graphics you choose to include should only be related to the objective. Don’t let the content wander and include other extraneous facts about how awesome your company is and the awards it just won. That will just bog the pamphlet down and the objective will be lost in the confusion. Stay focused on what it is you want to communicate.

It also might be good to bring in another set of eyes at this stage to make sure you're staying on topic. Have them track changes in Word to get their feedback without permanently messing with your formatting.

Know your audience

As the pamphlet designer, you need to set aside any of your preferences to cater to the audiences’ preferences. If you know your audience responds better to the color green or to image-heavy communication, even though you personally aren’t a fan of those methods, do it. Marketing is all about getting your message out, and you need a receptive audience to do that!

Not sure what your audience wants? Try creating a customer profile to better understand their wants and needs.

Include a CTA

Your brochure should include a call-to-action (CTA) encouraging readers to do something. This will link directly back to your objective. If your brochure is about an event, include the link to go register. If it’s about new offerings your company just released, include a discount code or a link to learn more information.

Don’t overwhelm

As you make your brochure, you may want to flex your designer muscles and include large, unusual fonts, bright colors and creative shapes. As enticing as this is, don’t do it — unless you know it will appeal to your audience and it matches your objective. Otherwise, it could be a major turn off.

So reign in your darkest designer desires and make sure to check your word count. But don’t worry, you can still be creative! It takes quite a bit of creativity to communicate your objective in an appealing way in a brochure format. Focus your energies there.

Brochures in Word made easy! 

Now you're ready to take on any pamphlet request your boss sends your way, whether you choose to utilize a template Word has prepared or start from scratch. 

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