That’s a nice new tower you have there, San Francisco.
Salesforce tower in San Francisco. Photo credit: The B1M
The Salesforce Tower, now the tallest building in SF, is a testament to tech and the city’s place at the head of the table. More specifically, it’s a shrine of sorts to CRM software — the bread and butter of Salesforce and one of the most competitive spaces in not only B2B, but the SaaS space overall.
CRM (customer relationship management) technology and its march to dominance is one of the defining stories of the last decade in tech. Worldwide CRM revenue totaled $16 billion in 2011, and has nearly octupled since then to $120 billion.
A contingent of salespeople has yet to adopt a CRM — some don’t know even know what it is — but those aboard the bandwagon are unlikely to jump off anytime soon. These applications have modernized sales processes and helped millions document their customer interactions so they can offer the best service possible en route to closed deals, renewals and upsells.
The customer relationship management space is crowded, with 379 CRM systems listed on G2, yet only 18 percent of those platforms have a 4 or 5 star rating.
It’s a central player in an effective demand generation strategy, among other things. It also goes hand in hand with sales intelligence software to streamline the sales cycle and help rock star sellers stay organized when juggling countless prospects and contracts.
CRM is the biggest revolution in sales since teeth whitening strips. And with Salesforce leading the pack — skyscraper and all — developers and consultants will continue injecting life into the industry for the foreseeable future.
We’ve culled together various CRM statistics that help underline the software’s swelling popularity, as well as the business benefits and needs behind its towering success. If you’re in the market for a new platform, or considering CRM for the first time, these stats can add fuel to your search and help steer your sales team to a record year.
In a crowded B2B software scene, CRM software and its creators deserve credit for sticking out. As the billions pile on, presumably, this technology will become a fixture for untold numbers of new businesses as they work it into their sales strategy, and build a mountain of contracts as tall as the Salesforce Tower.
Zangre is a Senior Research Specialist who helped with spearheading G2 Crowd’s expansion into B2B Services. He studied journalism at the University of North Florida — which is still undefeated in football — and joined G2 Crowd in 2016 when there was only one other “Andrew.” He has enjoyed contributing to newspapers and online publications while pursuing music and comedy projects in his free time.
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