Here at G2, we have a company culture of “Living at the PEAK.”
A value statement like ours is not only great for your employer branding and corporate culture, but informs your current and potential employees exactly what is important to the organization. Value statements are also crucial in the implementation of a recruitment marketing strategy.
PEAK, in this context, is actually an acronym that helps our team remember the four core values of our organization: Performance, Entrepreneurial Spirit, Authenticity, and Kindness. These four core values inform everyone from the newest hires to the CEO of exactly the type of behavior that’s essential to the company’s success.
Creating a value statement for your organization is crucial to recruit the best talent and keep the talent you’ve already hired.
What is a value statement?
A value statement is the documented beliefs and principles of your organization. It is an explanation of the fundamental things your organization holds important and is used to guide the organization and the people in it.
We use our PEAK values in a day-to-day manner. They’re the very lifeblood of the organization. In fact, all of our company awards are built around these four values. Employees get nominated based on how they exemplify PEAK values in their jobs.
A value statement is a key driver for employee success because it gives applicants a way to connect with the organization and tells them the type of people they'll be working with.
Creating a value statement isn’t easy, and you may be asking yourself where to even start. This list of 223 values should inspire you to begin drafting a value statement for yourself or your organization.
| TIP: A value statement should be complementary to a diversity statement in order to holistically represent your employer brand and attract talent. |
Core values list
| Acceptance | Accessibility | Accomplishment | Accountability | Accuracy |
| Achievement | Activity | Adaptability | Adventure | Affection |
| Agile | Alert | Ambition | Appreciation | Approachable |
| Assertive | Attentive | Authentic | Available | Awareness |
| Balance | Belonging | Best | Bold | Bravery |
| Brilliance | Candor | Caring | Change | Citizenship |
| Cleanliness | Clever | Collaboration | Comfor | Commitment |
| Communication | Community | Compassion | Composure | Concentration |
| Confidence | Confidentiality | Connection | Consistency | Cooperation |
| Coordination | Courage | Courtesy | Craftsmanship | Creation |
| Creativity | Credibility | Curiosity | Daring | Decisiveness |
| Dedication | Delight | Dependability | Depth | Determination |
| Development | Devotion | Directness | Discovery | Diversity |
| Drive | Eagerness | Effective | Efficiency | Elegance |
| Empathy | Empowerment | Encouragement | Energy | Enjoyment |
| Enthusiasm | Entrepreneurship | Environment | Equality | Equitable |
| Ethical | Excellence | Exuberance | Experience | Exploration |
| Fairness | Family | Fearless | Fierce | Flexibility |
| Fluency | Focus | Freedom | Friendship | Fun |
| Generosity | Genius | Goodness | Gratitude | Greatness |
| Growth | Happiness | Hard Work | Harmony | Heart |
| Honesty | Honor | Hope | Humility | Humor |
| Imagination | Independence | Individuality | Innovation | Inquisitive |
| Insight | Inspiration | Integrity | Intelligence | Intensity |
| Intuition | Inviting | Joy | Kindness | Knowledge |
| Leadership | Learning | Liberty | Logic | Love |
| Loyalty | Meaning | Mindfulness | Motivation | Nerve |
| Open Minded | Openness | Optimism | Organization | Originality |
| Passion | Patience | Peace | Perception | Perfection |
| Performance | Perseverance | Persistence | Personality | Philanthropy |
| Play | Playfulness | Poise | Potential | Power |
| Practicality | Pragmatism | Precision | Preparation | Preservation |
| Pride | Privacy | Proactive | Productivity | Progress |
| Prosperity | Quality | Recognition | Recreation | Reflection |
| Relaxation | Reliability | Resilience | Resourcefulness | Respect |
| Responsibility | Reverence | Risk | Safety | Security |
| Self Aware | Selflessness | Sensible | Serenity | Service |
| Sharing | Silliness | Simplicity | Sincerity | Speed |
| Spirit | Spontaneity | Stability | Strength | Structure |
| Success | Support | Sustainability | Sympathy | Synergy |
| Teamwork | Timeliness | Toughness | Traditional | Tranquility |
| Transparency | Trust | Trustworthy | Truth | Understanding |
| Uniqueness | Unity | Utility | Value | Variety |
| Virtue | Vision | Vitality | Warmth | Welcoming |
| Wisdom | Wonder |
Go forth and conquer
Did a few of those values stick out to you? Your own value statement should be a combination of those beliefs that really embody your organization. Consider what you want the stakeholders around you to think about in their professional lives.
With the right values, your employees will be engaged and satisfied.
