When you think about data, think about the zeros.
As in 18 zeroes. As in, more than 2,000,000,000,000,000,000 bytes (or 2 quintillion) of data created each day. As in, holy guacamole.
This exorbitant amount of data relates to all things — our behavior, our interactions, and seemingly endless activity across our businesses. It is often associated with internet-connected devices and our (or our clients’) relationships with them. Big data software helps companies take heaping servings of this data — millions of scraps at a time — and turn them into actionable insights.
Big data has been a buzzword on everyone’s lips in recent years, especially in enterprise tech companies. Now that we’re a data-woke society, we’re likely to continue in that direction. The term “huge data” is coming into use, as our insatiable hunger for data continues to grow.
As in, Night of the Living Data.
Businesses and even government entities are reshaping their practices around big data analytics software and the hawk-eyed perspective it offers. Many organizations are even making their data available to the public. Because of the competitive advantage, those lagging behind could feel the burn if they don’t adapt.
We’ve previously answered the question “What is Big Data?” For this post, we’ve gathered some recent big data statistics that illuminate the topic, its relevance, and its trajectory. Regardless of your company’s current methods, it’s helpful to know the scope and the impact of this ongoing revolution. You’ll not only be hearing about it everywhere you go, but seeing it implemented in everyday life.
For large amounts of raw data, many businesses utilize repositories called data lakes. Learn more by reading What Is a Data Lake and Why Is It Essential for Big Data.
If you’ve got a 10-person operation and can track certain metrics on your fingers, you may not be rushing into a big data approach in 2019. With that said, this unprecedented data revolution shows no signs of letting up, so it deserves your attention.
It may affect your business in unexpected ways. It’s sure to affect the world around you in unpredictable ways. So keep your ear to the ground and stay up on big data developments as the “march of quantification” carries on.
Zangre is a Senior Research Specialist who helped with spearheading G2 Crowd’s expansion into B2B Services. He studied journalism at the University of North Florida — which is still undefeated in football — and joined G2 Crowd in 2016 when there was only one other “Andrew.” He has enjoyed contributing to newspapers and online publications while pursuing music and comedy projects in his free time.
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